The Levi's Fall/Winter 2019 Theme Follows a Retro Music Scene
The latest Levi's Fall/Winter 2019 collection dives deep into its 140-year-old archive to not only honor its roots but also celebrate the lively folk music scene in New York's Greenwich Village during the 60s. The inspiration is highlighted with 20,000 pieces that draw attention all the way back to 1873, which really puts a spotlight on the brand's rich history.
The capsule ensures that it has gone through the extensive archival designs to recreate the clothing to truly meet its original form. The seasonal pieces bring back five main pieces that are dated from 1919 to the 60s, with the earliest one marked by the 1919 Cord, which is a pair of corduroy pants in a relaxed silhouette along with suspender buttons and new colorways. The original color was delivered in brown and the elevated option is a saturated orange option. There are also suede sherpa coats, rider pants, seal jackets, and a five-pocket pant.
The capsule ensures that it has gone through the extensive archival designs to recreate the clothing to truly meet its original form. The seasonal pieces bring back five main pieces that are dated from 1919 to the 60s, with the earliest one marked by the 1919 Cord, which is a pair of corduroy pants in a relaxed silhouette along with suspender buttons and new colorways. The original color was delivered in brown and the elevated option is a saturated orange option. There are also suede sherpa coats, rider pants, seal jackets, and a five-pocket pant.
Trend Themes
1. Retro Vintage Fashion - Opportunity to create clothing collections that draw inspiration from vintage fashion styles for a nostalgic and unique appeal.
2. Archival Designs - Opportunity to explore and recreate historical designs from a brand's archive for a sense of authenticity and heritage.
3. Nostalgic Fashion Revival - Opportunity to tap into consumer nostalgia by reintroducing fashion trends and styles from past decades.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to capitalize on the demand for retro and vintage-inspired clothing collections.
2. Textile and Apparel Manufacturing - Opportunity for manufacturers to specialize in recreating historical clothing designs using modern production techniques and materials.
3. Fashion Marketing and Branding - Opportunity for marketers and branding professionals to promote the authenticity and heritage value of archival fashion designs.
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