GANT and Wrangler Launch New 30-Piece Americana Collection
Niko Pajkovic — September 16, 2022 — Fashion
References: fuckingyoung.es
American Swedish clothing label GANT has teamed up with iconic American denim brand Wrangler to launch an expansive Fall/Winter 2022 collection that pays tribute to American iconography while exploring both brands' shared artistic visions.
The new 30-piece collection expertly belts preppy East Coast styles with all-American Westcoast denim looks. Some notable pieces include an oversized varsity jacket with Western-style embroidery, bootcut jeans with varsity patches, and a faux-fur-lined denim jacket that draws inspiration from those worn by 70s-era rockstars.
“Working with Wrangler has been an incredibly fun experience. The moment I first spoke with Sean, I knew that we had the same things in common. We are both vintage fanatics and found a lot of unexpected common ground in our respective archives. The collision between the history of our two brands in 2022 has resulted in some really interesting pieces,” said GANT creative director Christopher Bastin.
Image Credit: GANT
The new 30-piece collection expertly belts preppy East Coast styles with all-American Westcoast denim looks. Some notable pieces include an oversized varsity jacket with Western-style embroidery, bootcut jeans with varsity patches, and a faux-fur-lined denim jacket that draws inspiration from those worn by 70s-era rockstars.
“Working with Wrangler has been an incredibly fun experience. The moment I first spoke with Sean, I knew that we had the same things in common. We are both vintage fanatics and found a lot of unexpected common ground in our respective archives. The collision between the history of our two brands in 2022 has resulted in some really interesting pieces,” said GANT creative director Christopher Bastin.
Image Credit: GANT
Trend Themes
1. Americana Fashion Trend - The GANT and Wrangler collaboration demonstrates a growing trend for American iconography in fashion, presenting an opportunity for designers to explore patriotic design concepts.
2. East Coast Meets West Coast Fashion Fusion Trend - The mixture of preppy East Coast styles with Western-style denim looks represents a wider trend for contrasting fashion fusion, creating an opportunity for brands to experiment with blending different aesthetics.
3. Vintage-inspired Fashion Trend - The GANT and Wrangler collection that draws inspiration from vintage designs highlights an ongoing trend for nostalgic, vintage-inspired fashion, creating an opportunity for brands to offer modern updates on classic styles.
Industry Implications
1. Apparel Industry - The GANT and Wrangler collaboration demonstrates the potential for denim brands and clothing labels to collaborate, creating opportunities for businesses to work with similar companies to create unique, innovative fashion collections.
2. Fashion Design Industry - The East Coast meets West Coast fashion fusion trend in the GANT and Wrangler collection highlights opportunities for fashion designers to experiment with blending different styles and design concepts to create unique, appealing looks.
3. Vintage-inspired Fashion Industry - The GANT and Wrangler collection showcases the potential of vintage-inspired fashion, creating opportunities for designers and brands to incorporate retro styles into modern clothing and accessories.
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