The Soreen Lift Bars Have Naturally Occurring Vitamin B12
Michael Hemsworth — May 16, 2023 — Lifestyle
The Soreen Lift Bars are the latest addition to the brand's product portfolio in the UK that aim to provide consumers with a delicious snack that will also boost energy levels in a natural way.
The snack features a soft-baked profile that's perfect for enjoyment out of the house and maintain a vegan-friendly formula with 140-calories in each serving. The snack bars come in three flavors including Raspberry & Vanilla, Blueberry and Chocolate Orange, which all feature naturally occurring vitamin B12 to reduce feelings of fatigue and tiredness.
Marketing Director Liz Jacobs spoke further on the Soreen Lift Bars saying, "Given the rising popularity of healthy on-the-go snacks fuelling everyday energy, we took the decision to create these new soft bakes and flavours that would appeal to a different palate."
The snack features a soft-baked profile that's perfect for enjoyment out of the house and maintain a vegan-friendly formula with 140-calories in each serving. The snack bars come in three flavors including Raspberry & Vanilla, Blueberry and Chocolate Orange, which all feature naturally occurring vitamin B12 to reduce feelings of fatigue and tiredness.
Marketing Director Liz Jacobs spoke further on the Soreen Lift Bars saying, "Given the rising popularity of healthy on-the-go snacks fuelling everyday energy, we took the decision to create these new soft bakes and flavours that would appeal to a different palate."
Trend Themes
1. Energy-boosting Snacks - With the increasing need for natural energy boosters, brands can innovate healthier snack options infused with vitamins and superfoods.
2. On-the-go Snacking - As busy lifestyles continue, there is a growing need for convenient and healthy snack options with interesting and unique flavor profiles.
3. Vegan-friendly Food - The trend towards veganism opens up opportunities for brands to create snacks with plant-based ingredients and formulations that appeal to vegans and non-vegans alike.
Industry Implications
1. Food and Beverage - The food and beverage industry can continuously innovate and introduce healthier and more convenient snack options that cater to different dietary needs and preferences.
2. Wellness and Health - The wellness and health industry can tap into the demand for natural energy-boosters and create complementary products like supplements and vitamins, which can also be used to enhance the performance of the snack products.
3. Retail - Retail companies can leverage the growing trend of on-the-go snacking by ensuring that these snack products are always available and positioned in the right places, like near checkout counters, to encourage impulse purchases.
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