The LEGO 'It Begins With a Brick' Campaign is All About Imagination
Meghan Young — October 29, 2012 — Marketing
References: jandl.sk & ibelieveinadv
Sky is the limit when it comes to a classic building block toy, as the LEGO 'It Begins With a Brick' ad campaign shows. All a person needs is a little bit of imagination and a gung-ho start. Placing a LEGO brick down on a table or floor is the first step to creating something magnificent, whether that is a horse, the Eiffel Tower or a rocket ship.
The LEGO 'It Begins With a Brick' ad campaign was created by Jandl, an ad agency based in Bratislava, Slovakia. It shows a single brick from which a multitude of sculpture possibilities branch out of. It was art directed by Pavel Gajdoš and Pavel Fuksa with design by Ivan Holic.
The LEGO 'It Begins With a Brick' ad campaign was created by Jandl, an ad agency based in Bratislava, Slovakia. It shows a single brick from which a multitude of sculpture possibilities branch out of. It was art directed by Pavel Gajdoš and Pavel Fuksa with design by Ivan Holic.
Trend Themes
1. Imagination-driven Advertising - Imagination is becoming a key focus for advertisers, who are creating campaigns that inspire and encourage creativity in consumers.
2. Building Block Creativity - Building block toys like LEGO are being reimagined as tools for limitless creativity, allowing individuals to create anything they can imagine.
3. Artful Simplicity - Simplistic designs and minimalistic approaches are being used in advertising to convey powerful messages and capture consumers' attention.
Industry Implications
1. Advertising - The advertising industry is embracing the power of imagination and creativity in their campaigns to connect with consumers on a deeper level.
2. Toy Manufacturing - Toy manufacturers are capitalizing on the trend of building block toys to create innovative products that inspire creativity and imagination in children and adults alike.
3. Design - Designers are employing minimalist and simplistic approaches in their work, creating visually striking campaigns that capture attention and leave a lasting impact.
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