The Milk Container Packaging for LegaLega T-Shirts Offer a Special Surprise
Jaime Neely — August 12, 2011 — Marketing
References: lega-lega & thedieline
The new packaging design for LegaLega T-Shirts is truly unusual and offers customers a special surprise. Those who purchase one of the LegaLega T-Shirts will receive their product in a milk carton. Inside each of the cartons is one of the t-shirts and a small sketchbook.
LegaLega is a company that specializes in t-shirts and writing hardware including notebooks, sketchpads and diaries. The inspiration behind the milk carton packaging for LegaLega T-Shirts comes from the concept of extra-fresh qualities. The cartons were designed by 'MIT disign studio' in Croatia. The white milk cartons are adorned with vibrant fonts, creating a simple, yet appealing look.
Implications - Businesses that promote their products in an unusual or outlandish way will benefit by creating a lasting impression in the minds of consumers. Unusually packaged products will likely be recognizable as the most distinct amongst competitors.
LegaLega is a company that specializes in t-shirts and writing hardware including notebooks, sketchpads and diaries. The inspiration behind the milk carton packaging for LegaLega T-Shirts comes from the concept of extra-fresh qualities. The cartons were designed by 'MIT disign studio' in Croatia. The white milk cartons are adorned with vibrant fonts, creating a simple, yet appealing look.
Implications - Businesses that promote their products in an unusual or outlandish way will benefit by creating a lasting impression in the minds of consumers. Unusually packaged products will likely be recognizable as the most distinct amongst competitors.
Trend Themes
1. Unconventional Packaging - Businesses can explore using unconventional packaging as a way to create a memorable experience for consumers and stand out from competitors.
2. Product as Gift - Creating a special surprise and packaging the product as a gift can increase the consumers' perceived value of the product.
3. Cross-industry Collaboration - Collaborating with design studios and professionals from other industries can bring a fresh and innovative perspective to product packaging and design.
Industry Implications
1. Fashion - The fashion industry can explore unconventional packaging as a way to elevate the brand experience and differentiate themselves from competitors.
2. Stationery - The stationery industry can explore incorporating gift-like elements and collaborating with other industries to create unique product packaging and design.
3. Food and Beverage - The food and beverage industry can collaborate with design studios to create unique and visually appealing packaging, enhancing the overall product experience.
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