Mall of the Emirates is Helping People to Pledge to Live More Sustainably
Laura McQuarrie — December 13, 2021 — Eco
References: prnewswire
This holiday season, Dubai's Mall of the Emirates created a captivating eight-meter tall carbon-neutral festive LED tree that sends a powerful message about caring for the earth. Every hour from 12PM until midnight, the tree showcases a display on climate change and sustainability, as well as how the community can work together to reduce its impact on the environment. As part of the immersive experience, visitors are invited to make a pledge to live more sustainably and for every one pledge made, Majid Al Futtaim will plant a tree.
Since the start of its sustainability journey, which kicked off 15 years ago, Mall of the Emirates has succeeded in a 7% reduction in water usage, 4% reduction in carbon emissions, a 32% increase in recycling rate and generating 3M kWh renewable energy.
Since the start of its sustainability journey, which kicked off 15 years ago, Mall of the Emirates has succeeded in a 7% reduction in water usage, 4% reduction in carbon emissions, a 32% increase in recycling rate and generating 3M kWh renewable energy.
Trend Themes
1. Carbon-neutral Displays - There is an opportunity to create more carbon-neutral installations and displays that promote sustainability and awareness.
2. Interactive Sustainable Experiences - Businesses can create immersive experiences like Mall of the Emirates' LED tree exhibit that educate and encourage visitors to live more sustainably.
3. Eco-friendly Community Pledges - Offering community pledges for sustainability can drive a positive environmental impact in urban areas and promote eco-friendliness among locals and visitors alike.
Industry Implications
1. Retail - Retail companies can take advantage of this trend to promote their environmental-consciousness and create unique and sustainable merchandising displays.
2. Tourism - The tourism industry can benefit from creating sustainable and interactive tourist attractions and installations that promote environmental awareness and education.
3. Technology - Technology companies can develop innovative solutions that help businesses and individuals track and reduce their carbon footprint, improving the sustainability of various industries.
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