The Lavazza Iced Cappuccino was Made in Partnership with PepsiCo
Michael Hemsworth — July 4, 2019 — Lifestyle
The Lavazza Iced Cappuccino has been unveiled as a new product created in partnership with PepsiCo to offer consumers a convenient way to enjoy the classic taste of Italian cappuccino anytime. The premium ready-to-drink coffee beverage contains a blend of Lavazza espresso coffee with milk and comes packaged in a 100% recyclable can that also boasts a high-end design. The drink is being launched in the UK this summer and aims to satisfy burgeoning consumer demand for convenient yet premium coffee drinks.
Speaking on the new partnership between Lavazza and PepsiCo, Chief Marketing Officer of Lavazza Group Sergio Cravero said, "We are proud to cooperate with PepsiCo as we enter the fast-growing iced coffee segment for the first time. Lavazza’s commitment to quality, combined with PepsiCo’s expertise, allows us to explore and offer in certain strategic markets more and more ways to enjoy coffee, in line with the international vocation of the Group to grow on a global scale.”
Speaking on the new partnership between Lavazza and PepsiCo, Chief Marketing Officer of Lavazza Group Sergio Cravero said, "We are proud to cooperate with PepsiCo as we enter the fast-growing iced coffee segment for the first time. Lavazza’s commitment to quality, combined with PepsiCo’s expertise, allows us to explore and offer in certain strategic markets more and more ways to enjoy coffee, in line with the international vocation of the Group to grow on a global scale.”
Trend Themes
1. Premium Ready-to-drink Coffee - Creating and packaging on-the-go coffee drinks that taste and feel premium can satisfy a growing demand for convenient yet indulgent coffee options.
2. Collaboration Between Brands - Partnering with other brands in different segments can unlock previously unexplored product lines and create a unique value proposition for consumers.
3. Sustainable Packaging - Using 100% recyclable and high-end packaging can showcase a commitment to sustainability while targeting environmentally conscious customers.
Industry Implications
1. Beverage Industry - Innovating in the ready-to-drink coffee market can attract new customer segments and provide an additional revenue stream for coffee and non-coffee brands alike.
2. Fast Food Industry - Partnering with premium coffee brands and offering ready-to-drink coffee in-store or through drive-thrus can provide additional revenue opportunities for fast food chains.
3. Packaging Industry - Developing sustainable and high-end packaging that meets the needs of food and beverage companies can drive product differentiation and customer loyalty while promoting environmental benefits.
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