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This Latuda Commercial Highlights the Benefits of the Treatment
Rebecca Byers — December 2, 2015 — Marketing
References: ispot
This ad for Latuda showcases the active lifestyle achieved by a patient taking the medication to help manage bipolar depression. The commercial follows the daily life of a patient who recently started taking Latuda, showing her going from a place of not being able to get up in the morning to being able to get outside and carry out her normal activities.
Latuda is a treatment for bipolar depression developed by Dainippon Sumitomo Pharma and marketed by Sunovion in the US. The medication can be taken in combination with several others for management of the disorder. The active lifestyle-promoting commercial suggests that the treatment may be worthy of consideration for those searching for an effective option for the management of a bipolar spectrum disorder.
Latuda is a treatment for bipolar depression developed by Dainippon Sumitomo Pharma and marketed by Sunovion in the US. The medication can be taken in combination with several others for management of the disorder. The active lifestyle-promoting commercial suggests that the treatment may be worthy of consideration for those searching for an effective option for the management of a bipolar spectrum disorder.
Trend Themes
1. Bipolar Medications Advertising - Targeting ads to normalize the use of medications to manage bipolar depression can reduce stigma and increase acceptance of such treatments.
2. Active Lifestyle Promotion Marketing - Promoting an active lifestyle as a benefit of medication for mood stabilization can increase interest in treatment from individuals who value an active life but struggle with their mood.
3. Dual Diagnosis Medication Promotion - Increasing awareness and availability of medications that can be taken in combination with other treatments can open up new possibilities for those struggling with complex bipolar and co-occurring disorders.
Industry Implications
1. Pharmaceuticals - Developing effective medications for mood stabilization can create opportunities for pharmaceutical companies to positively impact mental health treatment.
2. Mental Health Care - Increasing awareness of medication options for mood stabilization can enable mental health care providers to offer a more complete approach to treatment.
3. Health Advertising - Promoting the benefits of mood-stabilizing medications through active lifestyle marketing can expand the reach of health advertising beyond traditional medical channels.
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