Landmark Penguin Books Ads Offer Two Stories for the Price of One
Amelia Roblin — February 13, 2011 — Business
References: rubeconcreative & adsoftheworld
Perhaps it's the integration of electronic readers that has provoked the sale described in these Landmark Penguin Books ads, but I can't help but feel that many are continually interested in expanding their library collections.
Nevertheless, the Rubecon advertising agency of Chennai, India has put together this campaign in which the iconic Penguin Publishers covers become promotional posters. Advertising two books for the price of one, these Landmark Penguin Books ads as sure as give you Randle McMurphy in Africa.
Nevertheless, the Rubecon advertising agency of Chennai, India has put together this campaign in which the iconic Penguin Publishers covers become promotional posters. Advertising two books for the price of one, these Landmark Penguin Books ads as sure as give you Randle McMurphy in Africa.
Trend Themes
1. E-readers - The integration of electronic readers is disrupting the traditional book industry and prompting new advertising strategies.
2. Expanding Library Collections - The desire to expand library collections creates an opportunity for innovative advertising campaigns like the Landmark Penguin Books ads.
3. Promotional Posters - Transforming book covers into promotional posters offers a unique way to capture consumer attention and drive book sales.
Industry Implications
1. Publishing - The publishing industry can leverage e-readers and unique advertising campaigns to reach a wider audience and drive book sales.
2. Advertising - The advertising industry can explore creative strategies, such as transforming book covers into promotional posters, to engage consumers and promote products.
3. Retail - Retailers specializing in books and libraries can tap into the trend of expanding library collections by offering innovative promotions and deals.
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