Lady Gaga's Twitter Endorsement Made Artist Yaminor Famous
boom chicky boom — March 15, 2010 — Art & Design
References: yamino.deviantart
After watching the newly released Lady Gaga video featuring Beyonce for the ‘500th time,' artist Yamino was inspired to stay up all night to draw a poster. She had no idea until seeing over 3,000 messages the next day that her poster would be an overnight success.
All it took was this tweet: "@ladygaga I drew a pic of you and Honey B today. I love you both <3." Gaga took a look and and sent a Twitpic with the comment, “I think the Pop Universe just imploded. Completely brilliant. Whoever made this: BRAVO." Gaga then added another tweet with the link and put the poster and link on her Facebook.
Now Yamino can’t make the posters fast enough to meet the demand, but she promises she will figure out a way and anyone who wants to buy the poster will be able to.
All it took was this tweet: "@ladygaga I drew a pic of you and Honey B today. I love you both <3." Gaga took a look and and sent a Twitpic with the comment, “I think the Pop Universe just imploded. Completely brilliant. Whoever made this: BRAVO." Gaga then added another tweet with the link and put the poster and link on her Facebook.
Now Yamino can’t make the posters fast enough to meet the demand, but she promises she will figure out a way and anyone who wants to buy the poster will be able to.
Trend Themes
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2. Viral Marketing Through Celebrity Endorsements - Disruptive innovation opportunity for businesses to create viral marketing campaigns by getting celebrities to endorse their products.
3. Micro-entrepreneurship in the Art Industry - Emerging trend of artists becoming micro-entrepreneurs by leveraging social media platforms to sell their artwork.
Industry Implications
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2. Celebrity Endorsement Agencies - Opportunity for agencies to connect businesses with celebrities for endorsement deals and viral marketing campaigns.
3. E-commerce Platforms for Artists - Disruptive innovation opportunity for e-commerce platforms to cater to artists by providing a dedicated marketplace for their artwork.
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