Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,166 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,166 cutting edge ideas.

Rapper Alter Ego Sneakers

Clean the Sky - Positive Eco Trends & Breakthroughs

The New 'King-fu Kenny' Nike Cortez Honors Kendrick Lamar

— December 20, 2017 — Pop Culture
Kendrick Lamar recently collaborated with Nike to create a new look for its popular 'Cortez' model, which was dubbed the 'Kung-Fu Kenny,' to reflect the alter ego that the rapper uses.

The sneakers boast a sleek and narrow build, with the uppers overtaken primarily by a deep hue of vivid red and white, with the latter providing some contrast and marking Nike's iconic Swoosh logos on the sides. Overlaying the black laces is a matching band that goes through the entirety of the tongues, which boast the words "DON'T TRIP" in a Gothic white lettering. In addition, Chinese lettering marks the sides of toes in white, which is said to have a double entendre meaning that translates to "Supposed to Die" and "Damn."
Trend Themes
1. Collaborative Sneaker Design - While musicians and artists have been collaborating with sneaker brands for years, the popularity of these unique designs creates the opportunity for further collaborations to produce disruptive innovations.
2. Personalized Fashion Statements - The success of the 'Kung-Fu Kenny' design shows that consumers are interested in more than just function when it comes to footwear, presenting an opportunity for brands to create personalized, statement-making designs.
3. Cultural Inclusivity - The incorporation of Chinese lettering on the shoe demonstrates a push for cultural inclusivity, which presents an opportunity for other sneakers to incorporate cultural elements and embrace diversity in their designs.
Industry Implications
1. Athletic Footwear - The sneaker industry can explore collaborations that incorporate cultural elements to create statement-making designs that appeal to a wider audience.
2. Fashion and Music - The collaboration between musicians and fashion brands is a growing trend, presenting an opportunity for further exploration and experimentation in design crossovers.
3. Streetwear - The popularity of streetwear fashion presents an opportunity for sneaker brands to create designs that cater to this demographic, embracing unique and edgy designs.
2.5
Score
Popularity
Activity
Freshness