Shoprite's Xtra Savings Program Provides Benefits to Shoppers
Riley von Niessen — January 19, 2021 — Business
References: shopriteholdings.co.za & businesstech.co.za
Shoprite, the largest supermarket retailer in all of Africa, offers a rewards program called Xtra Savings, which allows its customers to save on their purchases by receiving instant discounts.
Shoprite Chief of Strategy and Innovation Neil Schreuder spoke to the merits of the program, explaining "The success of Xtra Savings is its simplicity and transparency. No points and no levels, it’s all about straight-forward instant savings on things you actually need." When shoppers use their Xtra Savings card, they'll gain access to discounts up to 40 percent off, which can be applied to everyday essentials. Shoprite also offers additional rewards for combo purchases through the program.
To increase participation, the retailer allows users to sign up for their cards online, in-stores, and even through WhatsApp.
Image Credit: Business Tech / Shoprite Group
Shoprite Chief of Strategy and Innovation Neil Schreuder spoke to the merits of the program, explaining "The success of Xtra Savings is its simplicity and transparency. No points and no levels, it’s all about straight-forward instant savings on things you actually need." When shoppers use their Xtra Savings card, they'll gain access to discounts up to 40 percent off, which can be applied to everyday essentials. Shoprite also offers additional rewards for combo purchases through the program.
To increase participation, the retailer allows users to sign up for their cards online, in-stores, and even through WhatsApp.
Image Credit: Business Tech / Shoprite Group
Trend Themes
1. Instant Discount Programs - Offering immediate discounts to customers as they make purchases without requiring the accumulation of points and levels.
2. Simplified Rewards Programs - Designing rewards programs that are clear and straightforward for customers to understand.
3. Online/on-demand Enrollment - Offering multiple and varied ways for customers to enroll in rewards programs, such as through online, in-store, or messaging platforms.
Industry Implications
1. Retail Industry - Simplifying rewards programs and offering immediate discounts to customers can increase revenue in the retail industry.
2. Supermarket Industry - Instant reward programs can help retain loyal customers in the highly competitive supermarket industry.
3. E-commerce Industry - Enabling online or on-demand enrollment in instant discount programs can improve customer engagement and loyalty in online retail platforms.
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