Boost by Kroger is Arriving Nationally with Exclusive Perks
Michael Hemsworth — July 14, 2022 — Business
References: kroger & drugstorenews
Boost by Kroger is being launched on a national basis to provide consumers with a way to enjoy grocery deliveries and additional exclusive perks. The membership will provide shoppers with unlimited free grocery deliveries on orders above $35 and also provides fuels discounts as high as $1 off per gallon. The membership also offers added savings on Our Brand products to make it a cost-effective option for avid Kroger shoppers.
Senior Vice President and Chief Information Officer Yael Cosset commented on the national launch of Boost by Kroger saying, "As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as delivery. We are committed to consistently delivering a best-in-class seamless experience with zero compromise — the fresh and quality products our customers want, how they want it and when they want it. We recognize this is especially important as our customers are facing an inflationary environment and rising fuel prices.”
Senior Vice President and Chief Information Officer Yael Cosset commented on the national launch of Boost by Kroger saying, "As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as delivery. We are committed to consistently delivering a best-in-class seamless experience with zero compromise — the fresh and quality products our customers want, how they want it and when they want it. We recognize this is especially important as our customers are facing an inflationary environment and rising fuel prices.”
Trend Themes
1. Grocery Delivery Subscriptions - Subscription-based grocery delivery services are growing in popularity as consumers seek convenient ways to shop for groceries.
2. Personalized Loyalty Programs - Loyalty programs that provide personalized value, such as discounts on specific products, are becoming increasingly important to consumers.
3. Convenient Shopping Solutions - Innovative shopping solutions, such as grocery delivery and pick-up, are transforming the way consumers shop for groceries and presenting new opportunities for retailers.
Industry Implications
1. Retail - Retailers have an opportunity to enhance the customer experience by offering convenient shopping solutions and personalized loyalty programs.
2. Delivery Services - The growth of subscription-based grocery delivery services presents new opportunities for delivery companies to expand their offerings.
3. Consumer Goods - Manufacturers of consumer goods can benefit from partnering with retailers to offer exclusive perks to loyalty program members.
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