The First-Ever Krispy Kreme + Twix Collab Shares Limited-Time Donuts
Laura McQuarrie — February 21, 2022 — Lifestyle
References: krispykreme & bestproducts
For the first time ever, Krispy Kreme and Twix have teamed up to share remixed versions of popular donuts. The donuts made with the beloved candy bar are available in Full, Fun and Mini sizes and they are full of "cookie-ie, caramelly, and doughnutty" goodness.
There's the Caramel Cookie Bar Doughnut filled with Twix, the Mini Caramel Cookie Donut topped with Twix and the Caramel Cookie Original Filled Doughnut. These decadent donuts are for fans of chocolate and caramel, and plenty of gooey textures. For an extra special treat from the collaborating brands, the Mini Caramel Cookie Doughnut is available in a box of 16 that also includes four Mini Strawberry Iced with Sprinkles Doughnuts, four Mini Chocolate Iced Doughnuts and four Mini Original Glazed Doughnuts.
There's the Caramel Cookie Bar Doughnut filled with Twix, the Mini Caramel Cookie Donut topped with Twix and the Caramel Cookie Original Filled Doughnut. These decadent donuts are for fans of chocolate and caramel, and plenty of gooey textures. For an extra special treat from the collaborating brands, the Mini Caramel Cookie Doughnut is available in a box of 16 that also includes four Mini Strawberry Iced with Sprinkles Doughnuts, four Mini Chocolate Iced Doughnuts and four Mini Original Glazed Doughnuts.
Trend Themes
1. Collaborative Desserts - Collaborations between dessert brands can bring unique flavor combinations and limited-time offerings, attracting customers seeking new and exclusive treats.
2. Remixed Comfort Foods - Mixing popular foods or snacks with classic desserts can create new and exciting comfort food options, appealing to consumers looking for nostalgic treats with a twist.
3. Gourmet Miniatures - Offering mini versions of popular desserts made with premium ingredients can provide customers with portion control options and the opportunity to try multiple flavors, enticing those who want to satisfy their sweet tooth without overindulging.
Industry Implications
1. Food & Beverage - Collaborations and remixes within the food and beverage industry can drive innovation and provide customers with new, unique options to try and enjoy.
2. Snack Foods - Combining popular snacks with classic desserts can create new flavor profiles that attract consumers looking for indulgent, sweet snacks with a twist.
3. Bakery - Offering gourmet mini versions of classic desserts can attract customers looking for high-end treats and offer bakers the opportunity to showcase their skills and use premium ingredients.
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