Krispy Kreme and Oreo Collaborated to Create a New Kind of Glaze
Laura McQuarrie — April 5, 2021 — Lifestyle
References: foodbusinessnews.net
Krispy Kreme and Oreo are brand names that often appear alongside one another thanks to limited-edition donuts but the newest collaboration between this pair offers an entirely new kind of delight for donut lovers. For the first time ever, Krispy Kreme teamed up with another brand to create a new glaze, transforming the iconic glaze waterfall into something capable of creating Oreo Cookie Glaze.
For a limited time, a pair of Oreo-themed donuts are available. There's the Oreo Cookie Glazed Doughnut with Oreo Cookie Glaze, a Cookies and Kreme filling and cookie pieces on top. There's also the Oreo Cookie Over-The-Top Doughnut, another Oreo Cookie Glaze creation, that's capped with an Oreo cookie wafer.
Alongside its original glaze, Krispy Kreme has played with other varieties like chocolate, caramel and caramel, plus other seasonal and fruity flavors.
For a limited time, a pair of Oreo-themed donuts are available. There's the Oreo Cookie Glazed Doughnut with Oreo Cookie Glaze, a Cookies and Kreme filling and cookie pieces on top. There's also the Oreo Cookie Over-The-Top Doughnut, another Oreo Cookie Glaze creation, that's capped with an Oreo cookie wafer.
Alongside its original glaze, Krispy Kreme has played with other varieties like chocolate, caramel and caramel, plus other seasonal and fruity flavors.
Trend Themes
1. Collaborative-brand Glazes - Collaborating with other brands to create specialty glazes for products can lead to new levels of innovation in the food industry.
2. Limited-edition Flavors - Creating limited-edition flavors can increase customer excitement and drive sales for businesses in the food industry.
3. Unique Toppings - Innovative and unique toppings can set products apart and attract customers in the food industry.
Industry Implications
1. Food - Limited-edition flavors and unique toppings can lead to increased sales and customer engagement in the food industry.
2. Marketing & Advertising - Creating limited-edition flavors and collaborating with other brands to create specialty glazes can provide unique marketing and advertising opportunities for businesses.
3. Hospitality - Innovative and unique food offerings, such as specialty glazes and unique toppings, can improve the customer experience and attract customers to hospitality businesses.
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