Kraft Has Just Launched New Kraft Singles Ultra Thick and Ultra Thin
Katherine Pendrill — February 18, 2023 — Lifestyle
References: brandeating
Kraft is making it easier for fans to add more (or less) cheese to their favorite dishes with its new Kraft Singles Ultra Thick and Kraft Singles Ultra Thin.
Instead of offering just one standard size for its individual slices of American cheese, the slices will now also come in extra thick and ultra-thin versions. This is a major innovation because, as the company explains, Kraft Singles is "the first American cheese slice to come out with slice thickness varieties." The new Kraft Singles Ultra Thick product will feature 50% thicker slices and come with just 16 slices per pack (versus the 24 slices per pack that come with Original Kraft Singles). On the other hand, the new Kraft Singles Ultra Thin will boast 30% fewer calories per slice, and come with 30 slices per pack.
Both of the new slices will be available nationwide as of this week.
Image Credit: Kraft
Instead of offering just one standard size for its individual slices of American cheese, the slices will now also come in extra thick and ultra-thin versions. This is a major innovation because, as the company explains, Kraft Singles is "the first American cheese slice to come out with slice thickness varieties." The new Kraft Singles Ultra Thick product will feature 50% thicker slices and come with just 16 slices per pack (versus the 24 slices per pack that come with Original Kraft Singles). On the other hand, the new Kraft Singles Ultra Thin will boast 30% fewer calories per slice, and come with 30 slices per pack.
Both of the new slices will be available nationwide as of this week.
Image Credit: Kraft
Trend Themes
1. Multiple Size Varieties - Offering multiple size varieties for a product can attract consumers with different usage preferences and promote brand loyalty.
2. Health-conscious Options - Providing health-conscious options can appeal to a growing market of consumers who prioritize healthy eating.
3. Innovative Packaging - Introducing innovative packaging can attract consumers and differentiate the product from competitors.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from offering product alternatives to cater to different consumer preferences and needs.
2. Packaging - The packaging industry can develop innovative packaging solutions to enhance product appeal and convenience.
3. Marketing - Marketing can promote product differentiation through introducing alternative product varieties and targeting specific consumer groups.
2.9
Score
Popularity
Activity
Freshness
