Van Leeuwen Created a Cheesy Kraft Dinner Ice Cream Flavor
Laura McQuarrie — July 13, 2021 — Lifestyle
References: vanleeuwenicecream & foodandwine
Van Leeuwen is offering a new way for macaroni and cheese fans to experience their favorite dish with Kraft Dinner ice cream. Kraft collaborated with the Brooklyn-based creamery to recreate a familiar cheesy taste in the form of a cooling summertime treat.
The orange-colored ice cream scoops are the same shade of Kraft Dinner's cheesy cheddar macaroni sauce and it promises to be a special treat for National Macaroni & Cheese day. Fortunately for fans of macaroni and cheese, the Kraft Macaroni & Cheese ice cream is being introduced online while supplies last. Additionally, fans in New York City, Los Angeles and Houston areas will be able to head to any one of Van Leeuwen's scoop shops for a taste of the unusual ice cream treat.
The orange-colored ice cream scoops are the same shade of Kraft Dinner's cheesy cheddar macaroni sauce and it promises to be a special treat for National Macaroni & Cheese day. Fortunately for fans of macaroni and cheese, the Kraft Macaroni & Cheese ice cream is being introduced online while supplies last. Additionally, fans in New York City, Los Angeles and Houston areas will be able to head to any one of Van Leeuwen's scoop shops for a taste of the unusual ice cream treat.
Trend Themes
1. Savory-flavored Ice Creams - There could be a new market for unique and savory ice cream flavors that cater to adventurous taste buds.
2. Collaboration Between Unconventional Brands - More unusual collaborations between food and beverage brands are likely to emerge, creating unique and unexpected flavor combinations.
3. Regional or Themed Ice Cream Flavors - Scoops shops and online retailers could capitalize on new regional or themed ice cream flavors to celebrate special occasions such as National Macaroni & Cheese Day.
Industry Implications
1. Ice Cream Industry - Ice cream companies can seize the opportunity to experiment and innovate new flavors to keep up with changing consumer preferences and stand out in the market.
2. Food and Beverage Industry - Other food and beverage companies can collaborate with brands from different industries and experiment with unusual flavor combinations to offer new and exciting products to consumers.
3. Restaurant Industry - Restaurants can create fun and unique dishes based on unexpected flavor combinations and themes to create buzz and attract new customers.
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