Kommunity Brew Signs 25-Store Deal With Coles
Niko Pajkovic — August 22, 2022 — Business
References: kommunitybrew & foodmag.au
Australian kombucha, tea, and coffee brand Kommunity Brew have teamed up with grocery giant Coles to launch its newly released Cold Matter line in 25 Coles locations throughout the country. The new partnership comes on the heels of Kommunity Brew's recent opening of a new headquarters and brewery, which has enabled the company to increase its production capacity by 375 percent.
The Kommunity Brew Cold Matter line consists of four main products: Cold Brew Coffee Long Black, Cold Brew Coffee Oat Milk, Cold Brew Tea Peach, and Cold Brew Tea Watermelon.
“Our Cold Matter range is in a strong position to capitalise on both the Covid-induced buy-local movement and the healthier lifestyle choices influencing shoppers’ brand selections today,” said Nathanial Oldmeadow, general operations, and innovation manager at Kommunity Brew.
Image Credit: Kommunity Brew
The Kommunity Brew Cold Matter line consists of four main products: Cold Brew Coffee Long Black, Cold Brew Coffee Oat Milk, Cold Brew Tea Peach, and Cold Brew Tea Watermelon.
“Our Cold Matter range is in a strong position to capitalise on both the Covid-induced buy-local movement and the healthier lifestyle choices influencing shoppers’ brand selections today,” said Nathanial Oldmeadow, general operations, and innovation manager at Kommunity Brew.
Image Credit: Kommunity Brew
Trend Themes
1. Cold Brew Coffee Consumption - Businesses can disrupt the coffee industry and tap into health and wellness trends by introducing cold brew coffee products.
2. Local Sourcing - Companies can take advantage of the Covid-induced buy-local movement by partnering with local suppliers and retailers to increase their reach and customer base.
3. Healthy Beverage Options - Entering the market with healthier beverage options such as cold brew tea and oat milk products can help businesses attract consumers looking for healthier choices.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from expanding their product line to include cold brew coffee, tea, and oat milk products that cater to the health and wellness conscious customer base.
2. Retail Industry - Retailers can partner with local suppliers and brands offering healthy beverage options, such as the newly released Cold Matter line, to capitalize on the Covid-induced buy-local movement.
3. Coffee Shops and Cafes Industry - Cold brew coffee products and other healthy beverage alternatives can be incorporated into cafes and coffee shops' menus to cater to a growing health-conscious customer base.
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