Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,626 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,126 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,126 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,626 cutting edge ideas.

Fearless Child Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

The Kokoda Insect Repellent for Kids Campaign Embraces Mosquitos and Wasps

— February 19, 2013 — Marketing
The Kokoda Insect Repellent for Kids ad campaign creatively and cleverly shows how fearless children can be thanks to this product. Armed with a repellent that works, kids will not only be able to stand up to such pain-inducing insects, they will embrace them in their everyday lives as though they were their favorite toy or animal. The campaign adorably reads, “I’m not afraid of no wasps.”

Created by the BBDO branch based in Warsaw, Poland, the Kokoda Insect Repellent for Kids ad campaign was art directed and copywritten by Magdalena Kramer with creative direction by Michał Nowosielski. Whimsically shot by photography duo Nick&Chloe, one girl is captured with mosquito bedsheets while the other is accompanied by a cute wasp balloon.
Trend Themes
1. Fearless Child Ads - The trend of fearlessly portraying children in advertisements can disrupt traditional marketing approaches and capture audience attention.
2. Embracing Insects - The trend of promoting the embrace of insects in everyday life can spark innovation in insect-related industries and products.
3. Kids Insect Repellent - The trend of creating insect repellent specifically designed for kids opens up opportunities for developing child-friendly and effective insect protection solutions.
Industry Implications
1. Advertising - The advertising industry can tap into the trend of fearless child ads to create impactful and engaging campaigns that resonate with audiences.
2. Insect Repellent - The insect repellent industry can leverage the trend of embracing insects to develop innovative and eco-friendly repellent solutions that align with changing consumer preferences.
3. Children's Products - The children's products industry can capitalize on the trend of kids insect repellent to create safe and appealing insect protection options specifically designed for children.
2.9
Score
Popularity
Activity
Freshness