The Kokoda Insect Repellent for Kids Campaign Embraces Mosquitos and Wasps
Meghan Young — February 19, 2013 — Marketing
References: bbdo & ibelieveinadv
The Kokoda Insect Repellent for Kids ad campaign creatively and cleverly shows how fearless children can be thanks to this product. Armed with a repellent that works, kids will not only be able to stand up to such pain-inducing insects, they will embrace them in their everyday lives as though they were their favorite toy or animal. The campaign adorably reads, “I’m not afraid of no wasps.”
Created by the BBDO branch based in Warsaw, Poland, the Kokoda Insect Repellent for Kids ad campaign was art directed and copywritten by Magdalena Kramer with creative direction by Michał Nowosielski. Whimsically shot by photography duo Nick&Chloe, one girl is captured with mosquito bedsheets while the other is accompanied by a cute wasp balloon.
Created by the BBDO branch based in Warsaw, Poland, the Kokoda Insect Repellent for Kids ad campaign was art directed and copywritten by Magdalena Kramer with creative direction by Michał Nowosielski. Whimsically shot by photography duo Nick&Chloe, one girl is captured with mosquito bedsheets while the other is accompanied by a cute wasp balloon.
Trend Themes
1. Fearless Child Ads - The trend of fearlessly portraying children in advertisements can disrupt traditional marketing approaches and capture audience attention.
2. Embracing Insects - The trend of promoting the embrace of insects in everyday life can spark innovation in insect-related industries and products.
3. Kids Insect Repellent - The trend of creating insect repellent specifically designed for kids opens up opportunities for developing child-friendly and effective insect protection solutions.
Industry Implications
1. Advertising - The advertising industry can tap into the trend of fearless child ads to create impactful and engaging campaigns that resonate with audiences.
2. Insect Repellent - The insect repellent industry can leverage the trend of embracing insects to develop innovative and eco-friendly repellent solutions that align with changing consumer preferences.
3. Children's Products - The children's products industry can capitalize on the trend of kids insect repellent to create safe and appealing insect protection options specifically designed for children.
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