Ko Yang Warns of Expiry With Changing Colors
Jessica Marcel — January 25, 2010 — Lifestyle
Artist Ko Yang designed this milk carton to change colors over time. That way, if it’s old, it should reveal its non-freshness without a sniff test. The box changes from all white to all cheese. Cheese, in this case, is a color represented by some kind of nasty looking orange splotches.
If it looks like cheese, you probably shouldn’t drink it. Ko Yang has a good idea here for consumers, although sellers might not be so quick to jump at this idea.
If it looks like cheese, you probably shouldn’t drink it. Ko Yang has a good idea here for consumers, although sellers might not be so quick to jump at this idea.
Trend Themes
1. Freshness Detection Packaging - Artificial Intelligence-powered freshness detection technology in packaging can help consumers and sellers know the expiry dates of the products without opening the package.
2. Smart Color-changing Packaging - Packaging that changes color over time can alert consumers to the freshness of the product and encourage them to consume it within the recommended time period.
3. Sustainability-oriented Packaging - Sustainable packaging materials and designs that extend the shelf life of goods can reduce food waste and support environmentally-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the adoption of freshness detection packaging to reduce spoilage and enhance customer experience.
2. Retail - Retailers can leverage smart color-changing packaging to differentiate their products and attract customers who value freshness and quality.
3. Packaging and Labeling - The packaging and labeling industry can explore sustainable and cost-effective designs that improve the shelf life of goods and reduce environmental impact.
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