Cadbury Collaborated with Charlotte Kirkham on Handmade Fashion
Laura McQuarrie — March 9, 2022 — Marketing
References: fashionunited.uk
Cadbury, a chocolate company that's synonymous with Creme Eggs, may now also be associated with unusual, handmade fashion thanks to a collaboration with up-and-coming sustainable designer Charlotte Kirkham of Rua Carlota.
Inspired by the brand's iconic Creme Egg, the designer created the Piece de Resistance collection to coincide with the How Do You Not Eat Yours competition featuring a limited number of half milk and half white chocolate Creme Eggs hidden in stores across the UK. The three-piece collection features pre-loved materials and a familiar color palette. There's a balaclava with no mouth, a pair of oversized mittens, and an endless sleeved top—all of which have been intentionally designed to deter chocolate lovers from eating the eggs. The idea behind the collection is to help the lucky fans who find the winning eggs resist the temptation to eat them to claim a cash prize of up to £10,000.
Inspired by the brand's iconic Creme Egg, the designer created the Piece de Resistance collection to coincide with the How Do You Not Eat Yours competition featuring a limited number of half milk and half white chocolate Creme Eggs hidden in stores across the UK. The three-piece collection features pre-loved materials and a familiar color palette. There's a balaclava with no mouth, a pair of oversized mittens, and an endless sleeved top—all of which have been intentionally designed to deter chocolate lovers from eating the eggs. The idea behind the collection is to help the lucky fans who find the winning eggs resist the temptation to eat them to claim a cash prize of up to £10,000.
Trend Themes
1. Sustainable Fashion - Opportunity for sustainable designers to collaborate with food companies in creating environmentally-friendly clothing from pre-loved materials.
2. Brand-themed Collections - Opportunity for designers to create limited edition fashion collections inspired by a brand's iconic products.
3. Novelty Clothing - Opportunity to create unique and unusual clothing items to drive brand engagement and promotion through social media.
Industry Implications
1. Food Industry - Opportunity for food companies to collaborate on sustainable fashion collections to promote brand engagement and environmental responsibility.
2. Fashion Industry - Opportunity for designers to create innovative and memorable brand-themed collections to increase consumer engagement and awareness.
3. Marketing Industry - Opportunity for marketers to leverage novelty clothing items as a unique and innovative promotional tool for brands.
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