The Kirira Foundation Campaign Depicts Women as Stony Statues
Meghan Young — March 20, 2012 — Naughty
References: contrapunto.es & ibelieveinadv
The Kirira Foundation campaign raises awareness about the thousands of women who suffer through genital mutilation around the globe. It depicts these women as unwelcoming, stony statues, which illustrates the tag line, “Every day over 6,000 women all over the world are condemned to feel nothing.”
Created by Barcelona-based ad agency Contrapunto, the Kirira Foundation campaign shows this organization’s commitment to fight against female genital mutilation. A dark and disturbing ad campaign, the images strike a cord within both men and women. By taking up these two explicit sexual engagements, people are forced to put themselves in the women’s (and even the men’s) shoes.
The Kirira Foundation campaign was photographed by Carles Nin with impressive post production by Lucas Pigliacampo.
Created by Barcelona-based ad agency Contrapunto, the Kirira Foundation campaign shows this organization’s commitment to fight against female genital mutilation. A dark and disturbing ad campaign, the images strike a cord within both men and women. By taking up these two explicit sexual engagements, people are forced to put themselves in the women’s (and even the men’s) shoes.
The Kirira Foundation campaign was photographed by Carles Nin with impressive post production by Lucas Pigliacampo.
Trend Themes
1. Awareness Campaigns Against Female Genital Mutilation - Disruptive innovation opportunity: Develop innovative and impactful campaigns that raise awareness about the issue of female genital mutilation, promoting education and prevention.
2. Challenging Social Norms Through Shocking Imagery - Disruptive innovation opportunity: Explore the use of provocative and visually striking images to challenge social norms and spark conversations about sensitive topics.
3. Empathy-driven Advertising - Disruptive innovation opportunity: Create advertisements that evoke empathy by encouraging viewers to imagine themselves in the shoes of marginalized individuals or groups.
Industry Implications
1. Non-profit and Social Activism - Disruptive innovation opportunity: Leverage technology and creative strategies to drive progress and create positive social change in areas such as women's rights.
2. Advertising and Marketing - Disruptive innovation opportunity: Experiment with unconventional and thought-provoking advertising techniques to raise awareness about social issues and engage audiences.
3. Photography and Visual Arts - Disruptive innovation opportunity: Utilize photography and visual arts as powerful tools to capture attention, evoke emotions, and tell impactful stories that highlight important societal issues.
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