King of Trainers and ellesse Join Forces on a New Capsule
Italian sportswear imprint ellesse works in collaboration with King of Trainers on a new collection entitled Grand Slam for the season. The capsule is made up of six items that feature both apparel and sneaker designs. The footwear features shoes that boast tones of navy blue on one foot and sky blue on the other foot. It is enclosed with gold tonal laces that are meant to represent the Wimbledon tennis championships.
It is made from suede materials throughout the upper and sits on top of a rubber outsole. The rest of the capsule is made up of a dual tonal tracksuit in the same hues of navy and sky blue, polo tops, tees, and shorts. Speaking about the capsule, King of Trainers states, “This collection is not only an homage to iconic ellesse tennis kits from the 1980s, but it is also a celebration of my mum’s love of the sport that she passed on to me. She used to buy me the latest tennis shoes that the professional players were wearing.”
Image Credit: Offspring
It is made from suede materials throughout the upper and sits on top of a rubber outsole. The rest of the capsule is made up of a dual tonal tracksuit in the same hues of navy and sky blue, polo tops, tees, and shorts. Speaking about the capsule, King of Trainers states, “This collection is not only an homage to iconic ellesse tennis kits from the 1980s, but it is also a celebration of my mum’s love of the sport that she passed on to me. She used to buy me the latest tennis shoes that the professional players were wearing.”
Image Credit: Offspring
Trend Themes
1. Retro Sportswear - Incorporate retro design elements into sportswear collections for a nostalgic touch.
2. Dual-tone Designs - Create products with split colorways to add visual interest and differentiation.
3. Homage Collections - Design collections to pay homage to iconic fashion trends and moments from the past.
Industry Implications
1. Sportswear - Innovative sportswear brands could capitalize on the trend for retro-themed collections like the ellesse and King of Trainers collaboration.
2. Footwear - Footwear companies could incorporate dual-tone designs into their shoes to appeal to customers looking for unique designs and colorways.
3. Fashion Retail - Retailers can tap into the demand for nostalgia by creating collections that pay homage to iconic fashion trends and moments from the past.
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