Ferrero Unveils 2021 Easter Lineup a d Launches the 'Kinder Kalendar'
Grace Mahas — March 8, 2021 — Special
References: kinderjoykalendar
In anticipation of Easter, Ferrero is inspiring families to celebrate the holidays in innovative ways with the launch of its new limited-edition Easter products. These include products from Kinder, Kinder Joy, Nutella, Tic Tac, Butterfinger, CRUNCH, Baby Ruth, Ferrero Rocher, and Fannie May. Some standout products from the Ferrero brand include the Ferrero Rocher Bunny Gift Box, the Ferrero Rocher Egg Gift Box, Ferrero Eggs, and Fannie May Milk Chocolate Bunny.
Alongside these delicious new treats, Kinder also debuted the Kinder Kalendar, an online destination that boasts daily activities to help families countdown to Spring and Easter. The activities range from creating DIY mason jars and playing bingo together, to making bunny cupcakes. Moreover, Ferrero's Pinterest platform will feature more Easter celebration ideas
Image Credit: PRNewsfoto/Ferrero North America
Alongside these delicious new treats, Kinder also debuted the Kinder Kalendar, an online destination that boasts daily activities to help families countdown to Spring and Easter. The activities range from creating DIY mason jars and playing bingo together, to making bunny cupcakes. Moreover, Ferrero's Pinterest platform will feature more Easter celebration ideas
Image Credit: PRNewsfoto/Ferrero North America
Trend Themes
1. Limited-edition Easter Products - Opportunity for companies to tap into the seasonal market and offer innovative Easter-themed products to compete with Ferrero's lineup.
2. Online Easter Countdown Activities - Opportunity for companies to create online platforms and activities that help families countdown to Easter, and offer promotional content or product offerings.
3. Easter Celebration Ideas - Opportunity for companies to showcase their own Easter celebration ideas and products through online platforms such as Pinterest, reaching a wider audience of potential customers.
Industry Implications
1. Food and Confectioneries Industry - Companies can capitalize on the Easter market by offering seasonal products, such as Easter-themed chocolates.
2. Online and Entertainment Industry - The creation of online platforms that offer Easter-themed activities and countdowns can help companies drive more traffic to their website, and potentially increase online sales.
3. Retail Industry - Retail companies can offer Easter-themed products and provide creative Easter decoration ideas to attract customers to their stores, during the holiday season.
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