The Ferrero Duplo Chocolate Biscuit Bar is Launching in the UK
Michael Hemsworth — July 6, 2021 — Marketing
References: ferrero & conveniencestore
The Ferrero Duplo chocolate biscuit bar is being launched in the UK market by the brand to provide consumer with a premium option to enjoy that's satisfying and also perfect for anytime indulgence.
The bars feature two wafer layers that sandwich the smooth hazelnut center before being covered in a coating of milk chocolate. The bars are reported to be launching in four pack size options including the Duplo Single pack, the Duplo Double pack, the Duplo 5 pack and the Duplo 10 pack.
Customer Development Director at Ferrero Levi Boorer spoke further on the launch of the Ferrero Duplo chocolate biscuit bar saying, "The initial positive consumer response already shows a strong opportunity for retailers to shake up their chocolate biscuit fixture with this new launch. The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multipacks that allow people to manage their treating ahead of time and around the working week.”
The bars feature two wafer layers that sandwich the smooth hazelnut center before being covered in a coating of milk chocolate. The bars are reported to be launching in four pack size options including the Duplo Single pack, the Duplo Double pack, the Duplo 5 pack and the Duplo 10 pack.
Customer Development Director at Ferrero Levi Boorer spoke further on the launch of the Ferrero Duplo chocolate biscuit bar saying, "The initial positive consumer response already shows a strong opportunity for retailers to shake up their chocolate biscuit fixture with this new launch. The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multipacks that allow people to manage their treating ahead of time and around the working week.”
Trend Themes
1. Premium Chocolate Snacks - The rise of premium chocolate snacks presents an opportunity for companies to introduce indulgent options for the on-the-go and at-home snacking occasions.
2. Variety in Pack Sizes - Offering consumers a range of pack sizes and format options for a single product allows retailers to appeal to different customer needs and preferences.
3. Layered Confectionery - Creating layered confectionery can offer a new and unique experience for consumers who are looking for something different in their snacking choices.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the trend of premium chocolate snacks and variety in pack sizes to develop new product offerings and expand their customer base.
2. Retail - Retailers can use the launch of the Ferrero Duplo chocolate biscuit bar as an opportunity to add something new in their chocolate biscuit fixture.
3. Confectionery - The layered confectionery trend can be explored by companies in the confectionery industry to create unique and innovative products that stand out in the market.
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