Berlin's 'Yumalove' Was Designed to Sell Kids Sneakers Specifically
Riley von Niessen — July 12, 2016 — Fashion
References: facebook & highsnobiety
'Yumalove' is a Berlin-based footwear company located in the Neukölln neighborhood of the city that sells kids sneakers exclusively. The store was founded by a former PUMA employee named Kwon Kim.
When considering the creation of the store, it's reported that Kim was inspired by a trip that he took around the world as well as his daughter's birth. With this in mind, he sought to bring the overseas influences back to Berlin as a means to bring himself closer to the city. The sneaker store includes a variety of brands, with New Balance, PUMA and ASICS being a few.
The interior of Yumalove is decorated with bright child-friendly colors, showcasing the kids sneakers and a selection of apparel in a way that's sure to appeal to its youthful demographic.
When considering the creation of the store, it's reported that Kim was inspired by a trip that he took around the world as well as his daughter's birth. With this in mind, he sought to bring the overseas influences back to Berlin as a means to bring himself closer to the city. The sneaker store includes a variety of brands, with New Balance, PUMA and ASICS being a few.
The interior of Yumalove is decorated with bright child-friendly colors, showcasing the kids sneakers and a selection of apparel in a way that's sure to appeal to its youthful demographic.
Trend Themes
1. Exclusive Kids Sneaker Stores - The rise of stores selling kids sneakers exclusively presents an opportunity to create immersive retail experiences for this niche group.
2. Brand Collaborations with Exclusive Kids Sneaker Stores - Collaborations with exclusive kids sneaker stores could lead to a surge in popularity for smaller brands looking to gain exposure in this market.
3. Sustainable Materials in Kids Sneaker Industry - The focus on sustainability in fashion presents a chance for the kids sneaker industry to use eco-friendly materials in their products.
Industry Implications
1. Footwear - With stores like Yumalove becoming more common, footwear companies could consider more niche offerings such as exclusive kids sneaker lines.
2. Retail - The success of stores like Yumalove highlights the potential for a new retail trend focused on exclusive, niche offerings.
3. Fashion - The fashion industry could collaborate with exclusive kids sneaker stores, particularly in the realm of sustainable materials and ethical production.
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