Kamthala is a Sneaker Designed in Bangladesh and Made in Europe
Laura McQuarrie — January 25, 2023 — Fashion
References: eknfootwear & adweek
German sneaker brand Ekn is bringing attention to the exploitative business practices of the fashion industry with its latest drop, Kamthala, a limited-edition sneaker that was designed in Bangladesh and made in Europe. The modern sneaker boasts clean lines, exotic colors and traditional patterns that pay tribute to the designer's home country. With yellow details that reference the color of ripe jackfruit, gray that offers a nod to the bark of the jackfruit tree and textures that mimic the feel of the fruit, the sneaker stands out.
The vegan sneaker boasts an EVA sole made from recycled materials, plus recycled chloroprene rubber for all-day comfort.
This design by up-and-coming female designer Rokaiya Ahmed Purna makes a bold statement about items designed in the Global North and produced in the Global South.
The vegan sneaker boasts an EVA sole made from recycled materials, plus recycled chloroprene rubber for all-day comfort.
This design by up-and-coming female designer Rokaiya Ahmed Purna makes a bold statement about items designed in the Global North and produced in the Global South.
Trend Themes
1. Ethical Fashion - The rise of ethical fashion is disrupting the traditional business practices of the fashion industry, creating opportunities for sustainable and socially responsible brands to thrive.
2. Cultural Influences - Incorporating cultural influences into design and production can create unique and innovative products that appeal to consumers seeking greater cultural awareness.
3. Vegan Footwear - Growing demand for vegan footwear is driving innovation in material sourcing and production processes, creating opportunities for eco-friendly and cruelty-free brands to succeed.
Industry Implications
1. Fashion - The fashion industry is being disrupted by the rise of ethical and sustainable practices, creating opportunities for socially conscious brands to differentiate themselves in a crowded market.
2. Footwear - Innovations in materials and production processes for vegan footwear are shaking up the footwear industry, providing opportunities for eco-conscious brands to offer products that align with consumer values.
3. Global Manufacturing - Designers and manufacturers that prioritize ethical and sustainable practices when producing goods in the Global South have the potential to disrupt the traditional model of exploitation and create a more equitable global economy.
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