TV Fans Can Watch, Rate and Review the Latest Amazon Pilots
James Robinson — March 13, 2014 — Social Media
References: studios.amazon & youtube
To celebrate the arrive of the latest selection of kids TV pilots from Amazon Studios, Britain's youngest group of TV critics has been assembled to gauge their reactions. Putting the viewer at the heart of the decision making process, Amazon Studios allows TV fans of all ages -- including kids -- to watch, rate and review pilot episodes with their feedback being used to help decide which shows are made into full seasons.
The panel, comprised of the harshest critics of all, kids, put the latest batch of pilots through their paces, watching the five shows currently available to stream on Prime Instant Video, with their reactions captured on camera.
Helen Cowley, Head of Programming at Amazon Prime Instant Video, UK said; "With Amazon Studios we're giving TV fans of all ages the chance to have their say on the shows they'll be watching in the future. Children are spoilt for choice when it comes to great entertainment, so it's exciting to see them so animated with the TV pilots!".
The panel, comprised of the harshest critics of all, kids, put the latest batch of pilots through their paces, watching the five shows currently available to stream on Prime Instant Video, with their reactions captured on camera.
Helen Cowley, Head of Programming at Amazon Prime Instant Video, UK said; "With Amazon Studios we're giving TV fans of all ages the chance to have their say on the shows they'll be watching in the future. Children are spoilt for choice when it comes to great entertainment, so it's exciting to see them so animated with the TV pilots!".
Trend Themes
1. Kid-centered Media - Opportunity for companies to create more kid-centered content and involve children in the production process through feedback and interaction.
2. User-generated Content - Opportunity for companies to utilize user-generated content and feedback to inform decision-making on content production.
3. Interactive Viewing - Opportunity for companies to create interactive viewing experiences by allowing viewers to rate and review content and have their feedback impact production decisions.
Industry Implications
1. Streaming Services - Streaming services can capitalize on the trend of involving children in the production process by creating dedicated sections for kid-centered media and allowing kids to provide feedback on shows.
2. TV Production - TV production companies can incorporate user-generated content and feedback in decision-making on which shows to produce and create more interactive viewing experiences.
3. Toy and Merchandise Industry - Toy and merchandise companies can create products based on feedback from children and incorporate these products into kid-centered media, creating a feedback loop between content and products.
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