'Kiddle' is a Family-Friendly Visual Search Engine
Laura McQuarrie — February 29, 2016 — Life-Stages
References: kiddle.co & swiss-miss
'Kiddle' is the name of a visual search engine that's specifically designed for child use. What makes the kid-friendly search engine different from others is that it runs on Google Safe Search and content that's carefully selected by editors.
Like Google's search engine, content is divided up into sections like Web, News, Images and Video, but Kiddle puts a greater amount of emphasis on visuals, since kids are not able to read and differentiate search results as quickly as adults. For topics that are not appropriate for all ages, Kiddle blocks certain queries.
As a new generation of digital natives grows up immersed in a world of technology, kid-friendly messengers, video networks and other platforms are being created to give parents more peace of mind.
Like Google's search engine, content is divided up into sections like Web, News, Images and Video, but Kiddle puts a greater amount of emphasis on visuals, since kids are not able to read and differentiate search results as quickly as adults. For topics that are not appropriate for all ages, Kiddle blocks certain queries.
As a new generation of digital natives grows up immersed in a world of technology, kid-friendly messengers, video networks and other platforms are being created to give parents more peace of mind.
Trend Themes
1. Visual Search Engines - Disruptive innovation opportunities can be found in developing visual search engines specifically designed for different target audiences, such as children.
2. Safe Search Technology - The advancement of safe search technology presents disruptive innovation opportunities for creating more secure online experiences for children.
3. Kid-friendly Platforms - The emergence of kid-friendly messengers, video networks, and other platforms provides disruptive innovation opportunities to cater to the digital needs of young users and give parents peace of mind.
Industry Implications
1. Technology - The technology industry has an opportunity to develop and enhance visual search engines and safe search technology for various target audiences.
2. Online Content - Companies in the online content industry can create and curate kid-friendly platforms that offer safe and age-appropriate content for young users.
3. Parental Control Software - The parental control software industry can explore innovative solutions to help parents manage and regulate their children's online activities, considering the increasing digital exposure of the younger generation.
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