Gradiente's Tablet Ad Highlights the Importance of Parental Controls
Laura McQuarrie — August 11, 2014 — Marketing
References: gradiente.br & adeevee
Gradiente tablets boast having parental controls and kid safe search features for good reason. As these ads show, you can't always be sure what will pop up in an Internet search, no matter how innocent a search term seems.
Among these searches for fairly innocent terms like "princess," "car" and "toys," most of the results are fairly harmless, except for one that doesn't fit in. The inappropriate images are not easy to spot at first, but you can bet that they'd be the thing that a curious kid would be drawn to. Without the need for a lot of words, the clever tablet ad makes a solid case for the need for parental controls when kids have technology at their fingertips.
Among these searches for fairly innocent terms like "princess," "car" and "toys," most of the results are fairly harmless, except for one that doesn't fit in. The inappropriate images are not easy to spot at first, but you can bet that they'd be the thing that a curious kid would be drawn to. Without the need for a lot of words, the clever tablet ad makes a solid case for the need for parental controls when kids have technology at their fingertips.
Trend Themes
1. Parental Control Protection - The importance of parental controls in protecting children from inappropriate content online presents opportunities for developing advanced technologies and software.
2. Kid-safe Searching - The demand for kid-safe search features and platforms is growing, leading to opportunities for companies to innovate in this area and provide safer digital experiences for children.
3. Enhanced Advertising Strategies - The need to ensure that advertisements are appropriate and safe for children's viewing opens up opportunities for creative advertising strategies catered specifically to young audiences.
Industry Implications
1. Technology - The technology industry can create innovative software solutions and applications that provide enhanced parental control features and seamless kid-safe searching experiences.
2. Digital Advertising - The digital advertising industry can develop advanced strategies and technologies to deliver targeted and appropriate ads to children while ensuring their safety and well-being.
3. Toy Industry - The toy industry can explore partnerships and collaborations with technology companies to develop devices and products that incorporate built-in parental control features and optimized kid-safe searching capabilities.
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