Google Added a Sensitive Ad Category Section for Filtering Content
Colin Smith — April 28, 2022 — Tech
References: ads.google & theverge
Google has released a new customization setting for its suite of applications, titled the 'Sensitive Ad Category' feature. This feature allows users to turn off content that is polarizing or content that can be harmful, such as advertisements related to alcohol, dating, pregnancy, or gambling. This content can have adverse reactions on individuals with experiences with those specific sectors.
While the settings section specifies that it applies primarily to YouTube advertisements, Google has stated that the filtration system will work across its suite of applications, including Google searches. Google has stressed that this feature is not absolute, meaning that the content may still be visible through other multi-purpose or company-wide advertisements. For example, disabling the gambling setting will not explicitly show an advertisement from a gambling company, but an advertisement from an alcohol company that takes place in a casino may still be visible.
Image Credit: Google
While the settings section specifies that it applies primarily to YouTube advertisements, Google has stated that the filtration system will work across its suite of applications, including Google searches. Google has stressed that this feature is not absolute, meaning that the content may still be visible through other multi-purpose or company-wide advertisements. For example, disabling the gambling setting will not explicitly show an advertisement from a gambling company, but an advertisement from an alcohol company that takes place in a casino may still be visible.
Image Credit: Google
Trend Themes
1. Sensitive Ad Category Filtering - Google's new feature allows users to filter out ads related to alcohol, dating, pregnancy, or gambling, creating disruptive innovation opportunities for more customized and tailored ad experiences.
2. Polarizing Content Moderation - The release of this feature shows a growing trend towards moderation of polarizing or harmful content, creating opportunities for regulatory and compliance industries to offer similar solutions.
3. Multi-application Filtering - Google has emphasized that this feature will work across its suite of applications, indicating a trend towards more cross-functional and integrated services, creating opportunities for technology and software development.
Industry Implications
1. Digital Advertising - The Sensitive Ad Category feature poses a significant disruption to the digital advertising industry, requiring businesses to reassess their ad targeting strategies and consider alternative industries.
2. Compliance and Regulatory - New features such as Sensitive Ad Category highlight the importance of regulatory and compliance industries to offer solutions for moderation and filtering of polarizing or harmful content.
3. Technology and Software Development - The trend towards cross-functional and integrated services, such as multi-application filtering, creates significant opportunities for technology companies and software developers to create innovative solutions.
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