The Kia 'Rear View Camera Race' Video is Gutsy
Vivian Lau — May 28, 2012 — Autos
References: youtube & creativecriminals
For some, the typical scenic shot of a vehicle winding along a mountain's curves is overdone -- surely they will appreciate the novelty of the Kia 'Rear View Camera Race' ad.
Rear view mirrors are relatively unpopular in Latin America, so Kia came up with a way to make this feature more exciting. This commercial shows a slew of race cars lined up at the start line but with one minor discrepancy in detail; they were facing backwards! The video continues as the cars whip around the track, in backwards fashion, using only their rear view cams to guide them.
This absurd concept was effective in providing that 'wow' factor, as the end of the ad denotes, over 1000 rearview cameras ordered after the race! And perhaps just as important, the ad reminds viewers not to try the stunt at home.
Rear view mirrors are relatively unpopular in Latin America, so Kia came up with a way to make this feature more exciting. This commercial shows a slew of race cars lined up at the start line but with one minor discrepancy in detail; they were facing backwards! The video continues as the cars whip around the track, in backwards fashion, using only their rear view cams to guide them.
This absurd concept was effective in providing that 'wow' factor, as the end of the ad denotes, over 1000 rearview cameras ordered after the race! And perhaps just as important, the ad reminds viewers not to try the stunt at home.
Trend Themes
1. Novelty Automotive Ads - Exploiting the unexpected to create a memorable and engaging advertisement for automotive brands.
2. Innovative Camera Technology - Utilizing advanced camera technology to enhance the driving experience and bring a unique perspective to advertising.
3. Unconventional Racing Concepts - Breaking the traditional racing format to create excitement and capture attention in the automotive industry.
Industry Implications
1. Automotive - Opportunities for automakers to showcase their technology and vehicles in innovative and attention-grabbing ways.
2. Camera and Photography - Incorporating camera technology advancements into various applications, from automotive to advertising.
3. Marketing and Advertising - Developing unconventional and captivating advertising campaigns that push boundaries and leave a lasting impression.
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