KFC's Hot and Spicy Print Ads Cleverly Replace Flames with Chicken
Ellen Smith — April 24, 2018 — Lifestyle
Print ads can entice consumers with mouth-watering imagery, but they rarely convey the extent of the food's flavor profile, which is why KFC's Hot and Spicy print ad serves as such a genius marketing tactic.
For the ad, the marketing agency Ogilvy & Mather Hong Kong featured a flaming race car speeding down a track. However, instead of using flames, the brand used carefully placed chicken wings, effectively highlighting the extent of the food's spice. This print ad is just one in the flaming campaign series with other iterations featuring fried chicken in the place of various explosive scenes. The explosive scene is just one of the fast food brand's clever branding efforts, as recent campaigns have featured equally eye-catching imagery.
Image Credit: KFC, Ogilvy & Mather
For the ad, the marketing agency Ogilvy & Mather Hong Kong featured a flaming race car speeding down a track. However, instead of using flames, the brand used carefully placed chicken wings, effectively highlighting the extent of the food's spice. This print ad is just one in the flaming campaign series with other iterations featuring fried chicken in the place of various explosive scenes. The explosive scene is just one of the fast food brand's clever branding efforts, as recent campaigns have featured equally eye-catching imagery.
Image Credit: KFC, Ogilvy & Mather
Trend Themes
1. Print Ad Innovation - This unique use of imagery in KFC's print ad creates disruptive opportunities for other brands to showcase their products in unexpected ways.
2. Interactive Marketing - The interactive nature of KFC's flaming campaign series opens doors for brands to engage with consumers through immersive experiences.
3. Visual Storytelling - KFC's clever branding efforts highlight the power of visual storytelling in capturing consumer attention and creating a memorable brand image.
Industry Implications
1. Fast Food - The fast food industry can explore innovative and creative ways to market their products through visually compelling print advertisements.
2. Marketing and Advertising - The marketing and advertising industry can learn from KFC's clever use of imagery to create more impactful and attention-grabbing campaigns.
3. Food and Beverage Packaging - KFC's print ad serves as inspiration for the food and beverage packaging industry to think outside the box and find unique ways to convey product features and flavors visually.
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