The KFC Singapore Breakfast Waffles are Crisp and Tasty
Michael Hemsworth — April 23, 2021 — Lifestyle
References: kfc.sg & brandeating
The KFC Singapore Breakfast Waffles are being launched by the QSR brand to offer consumers a flavorful option to pick up that's perfect for enjoyment in the morning hours.
The Belgian-style waffles are made fresh in a waffle iron upon ordering and come paired with either a fried chicken filet or as a side in a traditional breakfast plate. The waffles are described as being crispy on the outside, soft on the inside and perfect for sweet or savory enjoyment to suit preferences.
The KFC Singapore Breakfast Waffles are available at a range of locations in Singapore for breakfast on a daily basis, while other locations are only making them available on the weekends as a special treat for patrons to order.
Image Credit: KFC Singapore
The Belgian-style waffles are made fresh in a waffle iron upon ordering and come paired with either a fried chicken filet or as a side in a traditional breakfast plate. The waffles are described as being crispy on the outside, soft on the inside and perfect for sweet or savory enjoyment to suit preferences.
The KFC Singapore Breakfast Waffles are available at a range of locations in Singapore for breakfast on a daily basis, while other locations are only making them available on the weekends as a special treat for patrons to order.
Image Credit: KFC Singapore
Trend Themes
1. Breakfast Waffle Trend - The rise of breakfast waffles as a flavorful and customizable meal option offers opportunities for QSR brands to innovate their breakfast menus.
2. Chicken-for-breakfast Trend - QSR brands that incorporate chicken as a protein option for breakfast have the potential for disruptive innovation within the breakfast food industry.
3. Freshly-made Breakfast Trend - The demand for freshly-made breakfast foods presents an opportunity for QSR brands to introduce new, customizable breakfast options that can be prepared in-house and tailored to individual preferences.
Industry Implications
1. Quick-service Restaurants (QSR) - The QSR industry can capitalize on the breakfast waffle trend, the chicken-for-breakfast trend, and the demand for freshly-made breakfast foods by introducing new, customizable breakfast options that cater to individual preferences.
2. Food Delivery Services - The rise of breakfast waffles and chicken-for-breakfast options presents opportunities for food delivery services to expand their menus, allowing customers to enjoy flavorful, customizable breakfast meals from the comfort of their homes.
3. Food Manufacturers - Food manufacturers that specialize in breakfast foods and ready-to-eat meals can introduce new waffle and chicken-for-breakfast products that cater to shifting consumer preferences towards customizable and savory breakfast options.
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