Jack in the Box Chicken & Waffles are Being Test Marketed
Michael Hemsworth — December 29, 2023 — Lifestyle
References: jackinthebox & brandeating
The Jack in the Box Chicken & Waffles are being test marketed by the brand for a limited time only in Bakersfield, California as a decidedly convenient take on the savory dish. The meal starts off with two of the brand's signature crispy chicken strips paired with three Waffle Sticks to provide diners with the ability to enjoy the various items without a knife and fork. The meal comes with a side of syrup and ranch on the side, and is priced at $6.49.
The Jack in the Box Chicken & Waffles is being offered alongside a separate order of Waffle Sticks that come with three pieces with syrup for $2.50. The menu items could make their way onto the permanent menu, depending on how they're received by fans.
Image Credit: Jack in the Box
The Jack in the Box Chicken & Waffles is being offered alongside a separate order of Waffle Sticks that come with three pieces with syrup for $2.50. The menu items could make their way onto the permanent menu, depending on how they're received by fans.
Image Credit: Jack in the Box
Trend Themes
1. Convenient Chicken Waffle Meals - The Jack in the Box Chicken & Waffles provide a convenient take on the savory dish by combining crispy chicken strips with waffle sticks.
2. Limited Time Marketing - The test marketing of Jack in the Box Chicken & Waffles in Bakersfield, California offers a limited time opportunity for customers to try the new menu items.
3. Innovation in Fast Food - Jack in the Box's introduction of Chicken & Waffles showcases innovation in the fast food industry by offering a unique and convenient meal option.
Industry Implications
1. Fast Food - The Jack in the Box Chicken & Waffles demonstrate an innovation in the fast food industry by combining two classic dishes into one convenient meal.
2. Restaurant Chains - The test marketing of Jack in the Box Chicken & Waffles presents an opportunity for restaurant chains to explore innovative menu items to attract customers.
3. Food and Beverage - The introduction of Jack in the Box Chicken & Waffles creates a disruptive innovation opportunity within the food and beverage industry by offering a unique and convenient meal option.
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