Wendy’s Canada Has a New Chicken Strips & French Toast Sticks Duo
Katherine Pendrill — November 25, 2023 — Lifestyle
If you're a fan of sweet and savory breakfast dishes than you'll be thrilled to hear about Wendy's Canada's new Chicken Strips & French Toast Sticks duo.
Inspired by a customer who combined the brand's sweet French Toast Sticks with its crispy chicken tenders, Wendy's decided to make the pairing official. As Liz Geraghty, Chief Marketing Officer, International, The Wendy's Company, explained in a press release, "At Wendy's, we listen to our customer's cravings... Pairing two of our most beloved menu items from breakfast and rest of day, our fans inspired us to make the launch of Chicken Strips & French Toast Sticks official." The result is a brand-new menu option that comes with sweet Homestyle French Toast Sticks and savory Classic Chicken Strips in one container. And of course, the dish also comes with a side of syrup for dipping.
Image Credit: Wendy’s Canada
Inspired by a customer who combined the brand's sweet French Toast Sticks with its crispy chicken tenders, Wendy's decided to make the pairing official. As Liz Geraghty, Chief Marketing Officer, International, The Wendy's Company, explained in a press release, "At Wendy's, we listen to our customer's cravings... Pairing two of our most beloved menu items from breakfast and rest of day, our fans inspired us to make the launch of Chicken Strips & French Toast Sticks official." The result is a brand-new menu option that comes with sweet Homestyle French Toast Sticks and savory Classic Chicken Strips in one container. And of course, the dish also comes with a side of syrup for dipping.
Image Credit: Wendy’s Canada
Trend Themes
1. Sweet-savory Breakfast - The trend of combining sweet and savory flavors in breakfast dishes is growing, offering innovative flavor experiences for consumers.
2. Chicken-french Toast Pairings - The combination of crispy chicken strips and sweet French toast sticks is gaining popularity as a unique breakfast option, creating opportunities for menu innovation.
3. Customer-inspired Menu Creations - The trend of listening to customer preferences and creating new menu items based on their combinations and suggestions is becoming more prevalent, allowing brands to enhance customer satisfaction and engagement.
Industry Implications
1. Fast Food - Fast food chains can leverage the trend of sweet-savory breakfast pairings to create new menu items that attract customers seeking novel flavor experiences.
2. Casual Dining - Casual dining restaurants can capitalize on the popularity of chicken-french toast pairings by incorporating this unique combination into their breakfast menus, attracting adventurous diners.
3. Food and Beverage Manufacturing - Food and beverage manufacturers have an opportunity to develop new products that cater to the demand for customer-inspired menu creations, offering convenient options for consumers to enjoy sweet-savory breakfast pairings at home.
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