KFC Lets You Become a Star with its New KFC MovieMatic
Michael Baxter — February 8, 2014 — Pop Culture
The KFC MovieMatic lets users become real-life fast food stars. In Russia, KFCs will come with their very own MovieMatic machines that encourage customers to make their own ads.
The Bacon iTwister wrap is a new KFC product that will have customers going crazy, at least they will if they use the MovieMatic. The KFC MovieMatic will be a photo booth set up in various KFC restaurants in Moscow and St. Petersburg but it won’t be an ordinary photo booth. This booth will come with professional lights and cameras that customers can use to make their ads.
Customers will first have to take a bite of the wrap, then make an exciting reaction before dancing for joy. KFC is making the fast food experience even more interactive.
The Bacon iTwister wrap is a new KFC product that will have customers going crazy, at least they will if they use the MovieMatic. The KFC MovieMatic will be a photo booth set up in various KFC restaurants in Moscow and St. Petersburg but it won’t be an ordinary photo booth. This booth will come with professional lights and cameras that customers can use to make their ads.
Customers will first have to take a bite of the wrap, then make an exciting reaction before dancing for joy. KFC is making the fast food experience even more interactive.
Trend Themes
1. User-generated Advertising - The KFC MovieMatic encourages customers to create their own ads, tapping into the trend of user-generated content and personalized advertising.
2. Interactive Fast Food Experience - The KFC MovieMatic enhances the fast food experience by providing customers with a photo booth equipped with professional lights and cameras, offering an interactive and entertaining element.
3. Brand Transparency and Engagement - Through the KFC MovieMatic, KFC demonstrates transparency and engages with customers by giving them the opportunity to become real-life fast food stars and actively participate in the brand's marketing campaigns.
Industry Implications
1. Fast Food - The KFC MovieMatic introduces a new experience within the fast food industry, leveraging user-generated content to promote products and engage with customers.
2. Advertising and Marketing - The KFC MovieMatic presents new opportunities for advertising and marketing agencies to explore user-generated content as a disruptive innovation strategy.
3. Photography and Video Production - The KFC MovieMatic requires professional lights and cameras, suggesting potential partnerships or opportunities for photography and video production companies to provide equipment or services.
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