Moe’s Southwest Grill & Cash App Team Up for a Giveaway
Grace Mahas — February 16, 2023 — Marketing
References: moes
Moe's Southwest Grill is celebrating National Tortilla Chip Day on February 24th by giving away $25,000 worth of cash powered by Cash App. Fans can win $10, $50, $100, or $1,000.
To enter the contest, participants must tag Moe's and Cash App on Twitter, share how they would spend the money, use the hashtags #FreeTheChips and #entry, and add their personal $cashtag. The cash giveaways will be live from 9 a.m. to 8:59 p.m. ET on February 24th, and the prizes will be distributed via Cash App's mobile platform.
“We take pride in offering free fresh chips and house-made salsa with the purchase of an entree, every day –
unlike many of our competitors – that’s something worth celebrating,” said Tory Bartlett, Chief Brand Officer at Moe’s Southwest Grill. “As part of our 'Make It Rain' campaign, we wanted to reward our loyal fans with a chance to win big."
Image Credit: Moe's Southwest Grill
To enter the contest, participants must tag Moe's and Cash App on Twitter, share how they would spend the money, use the hashtags #FreeTheChips and #entry, and add their personal $cashtag. The cash giveaways will be live from 9 a.m. to 8:59 p.m. ET on February 24th, and the prizes will be distributed via Cash App's mobile platform.
“We take pride in offering free fresh chips and house-made salsa with the purchase of an entree, every day –
unlike many of our competitors – that’s something worth celebrating,” said Tory Bartlett, Chief Brand Officer at Moe’s Southwest Grill. “As part of our 'Make It Rain' campaign, we wanted to reward our loyal fans with a chance to win big."
Image Credit: Moe's Southwest Grill
Trend Themes
1. Cash Giveaways on Social Media - Businesses can leverage social media platforms for cash giveaways as a way to generate buzz and reward loyal customers.
2. Brand Partnerships for Promotions - Partnering with another brand for a promotion can create a unique and memorable experience for customers, driving engagement and loyalty.
3. Incorporating Hashtags for Brand Awareness - By creating and promoting a branded hashtag, businesses can increase their social media visibility, generate user-generated content, and encourage customer engagement.
Industry Implications
1. Fast Food Industry - Fast food chains can offer cash giveaways and partner with other brands for promotions to create a unique customer experience and increase brand loyalty.
2. Mobile Payment Industry - Mobile payment companies like Cash App can partner with businesses for promotions to increase user acquisition, engagement, and retention.
3. Social Media Industry - Social media platforms can serve as a marketing tool for businesses to promote their products, services, and promotions, and increase brand awareness.
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