Dairygold Launches New Irish Cheddar Cheese Brand, Pastureland
Niko Pajkovic — July 11, 2022 — Lifestyle
References: dairygold.ie & dairyfoods
Dairygold, an Irish farmer-owned dairy co-op, has announced the launch of Pastureland, an all-new cheese brand that will retail in the United States. The brand will exclusively offer premium Irish cheddar cheeses and will launch with two main products: 'Aged Creamy Irish Cheddar Cheese' and 'Extra Sharp Irish Cheddar Cheese.'
According to the company, the new premium cheddars are the first Irish cheeses to be exclusively produced in Ireland's legendary Golden Valley dairy region. The new Aged Creamy Irish Cheddar Cheese offers consumers a smooth and subtly sweet flavor profile, while Extra Sharp Irish Cheddar Cheese delivers a rich and tangy taste.
“We could not be more excited to introduce our Irish cheddar cheeses to the U.S. market, particularly during a time when American consumers are so conscious about the foods they eat and the increasing desire to support small family-run farms that promote the most sustainable farming practices," said George MacLeod, head of new proposition development at Dairygold
Image Credit: Dairygold
According to the company, the new premium cheddars are the first Irish cheeses to be exclusively produced in Ireland's legendary Golden Valley dairy region. The new Aged Creamy Irish Cheddar Cheese offers consumers a smooth and subtly sweet flavor profile, while Extra Sharp Irish Cheddar Cheese delivers a rich and tangy taste.
“We could not be more excited to introduce our Irish cheddar cheeses to the U.S. market, particularly during a time when American consumers are so conscious about the foods they eat and the increasing desire to support small family-run farms that promote the most sustainable farming practices," said George MacLeod, head of new proposition development at Dairygold
Image Credit: Dairygold
Trend Themes
1. Premium Cheese Demand - The increasing demand for premium cheeses, especially cheddar, from small family-owned farms presents an opportunity for other cheese producers to develop new products for premium-conscious consumers.
2. Ethical Sourcing - Consumers' increasing desire to support small family-run farms that promote sustainable farming practices presents an opportunity for companies to develop ethical sourcing practices and market these practices to consumers.
3. Localization of Production and Ingredients - The trend of producing exclusive products using ingredients from a specific geographic region presents an opportunity for other producers to offer limited edition products, thus creating a unique selling proposition that sets them apart from competitors.
Industry Implications
1. Cheese Producers - Cheese producers may need to shift their focus towards developing premium, specialty cheeses that are ethically sourced and produced locally to meet the increasing demand for these types of products.
2. Small Family-run Farms - Small family-run farms can take advantage of the increasing demand for premium cheeses by developing and marketing their own specialty cheddar cheeses under a unique brand identity that highlights their sustainable farming practices.
3. Retail and Consumer Goods - Retail and consumer goods companies can capitalize on the trend of premium, locally sourced goods by partnering with small family-run farms to offer exclusive cheeses and other specialty products to consumers.
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