The Kenny Powers K Swiss CEO Commercial is Star-Studded
Jordan Sowunmi — July 12, 2011 — Pop Culture
Over the last few years, Danny McBride has established himself as one of the comedy world's go to men for brash, vulgar and memorable comedy, and the new Kenny Powers K Swiss CEO commercial will only further enhance McBride's burgeoning star reputation.
The Kenny Powers K Swiss CEO commercial features the 34-year-old McBride reprising his character from HBO's irreverent cult classic, "Eastbound & Down," and shows the washed up baseball star as the CEO of the company whose products he has endorsed since 2010. Kenny Powers decides to take the company in a new direction by enlisting the help of fellow athletes (UFC's Jon "Bones" Jones, WWE's Rey Mysterio, the NFL's Matt Cassell, and Hollywood trailer Jillian Michaels) to harass the company's employees and ensure that they are performing at their highest level.
The Kenny Powers K Swiss CEO commercial is a strictly online campaign and is airing now.
Implications - One of the best ways a company can create a lasting image in the minds of consumers is by featuring advertising with familiar characters that focuses solely on comedy, particularly through long-form online-only marketing. By enticing consumers to watch your advertising with entertainment in their mind first and marketing second, the company has a better chance of embedding product loyalty and information in the minds of consumers.
The Kenny Powers K Swiss CEO commercial features the 34-year-old McBride reprising his character from HBO's irreverent cult classic, "Eastbound & Down," and shows the washed up baseball star as the CEO of the company whose products he has endorsed since 2010. Kenny Powers decides to take the company in a new direction by enlisting the help of fellow athletes (UFC's Jon "Bones" Jones, WWE's Rey Mysterio, the NFL's Matt Cassell, and Hollywood trailer Jillian Michaels) to harass the company's employees and ensure that they are performing at their highest level.
The Kenny Powers K Swiss CEO commercial is a strictly online campaign and is airing now.
Implications - One of the best ways a company can create a lasting image in the minds of consumers is by featuring advertising with familiar characters that focuses solely on comedy, particularly through long-form online-only marketing. By enticing consumers to watch your advertising with entertainment in their mind first and marketing second, the company has a better chance of embedding product loyalty and information in the minds of consumers.
Trend Themes
1. Celebrity Endorsements - Opportunity for companies to leverage the popularity of comedic celebrities to create memorable and entertaining advertising campaigns.
2. Online-only Marketing - Utilizing online platforms as a primary channel for advertising campaigns, allowing companies to reach a wider audience and create engaging content.
3. Long-form Advertising - Creating longer, story-driven advertising content that focuses on comedy to capture consumer attention and build brand loyalty.
Industry Implications
1. Sports Apparel - Sports apparel companies can partner with comedic celebrities to create entertaining advertising campaigns that promote their products.
2. Entertainment - Entertainment companies can utilize celebrity endorsements and online marketing to generate buzz and attract a larger audience.
3. Digital Marketing - Digital marketing agencies can specialize in creating long-form, comedy-driven advertising content for brands to engage their target audiences.
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