Keith Lane's CafePress Clothing Line is for Non-Facebookers
Marissa Brassfield — June 27, 2009 — Pop Culture
Keith Lane's Anti-Social Networker apparel proves that social networking isn't for everyone. With a full line of CafePress apparel printed with taglines like "Do Not Follow Me," "Not an Engaging User Experience," "Bottom of the Search Engine," and "LinkedOut," these clothes aren't for early tech adopters.
Check out some other innovative social networking apparel below.
Implications - Since social media has made a huge impact in the way businesses connect with their consumers, it is only natural that some people will be against the use of it. Targeting this group of non-social media users may give certain brands an advantage by acknowledging these people. Gaining support and trust from all is what really counts in the business of business.
Check out some other innovative social networking apparel below.
Implications - Since social media has made a huge impact in the way businesses connect with their consumers, it is only natural that some people will be against the use of it. Targeting this group of non-social media users may give certain brands an advantage by acknowledging these people. Gaining support and trust from all is what really counts in the business of business.
Trend Themes
1. Anti-social Networking - Disruptive innovation opportunity: Develop alternative communication platforms that cater to non-social media users.
2. Non-social Media Users - Disruptive innovation opportunity: Create products and services that cater to the needs and preferences of non-social media users.
3. Brands and Trust - Disruptive innovation opportunity: Build trust and gain support from all consumers, including those who are against the use of social media.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Design clothing and accessories that express opposition to social media and provide a unique identity to non-social media users.
2. Communication Platforms - Disruptive innovation opportunity: Develop new communication platforms that offer alternatives to social media for connecting and engaging with others.
3. Consumer Engagement - Disruptive innovation opportunity: Create strategies and approaches to engage non-social media users and build stronger connections with them.
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