These Keen Santiago Shoes Kick-Start Social Change
Jordan M — January 20, 2011 — Social Good
References: keencanada & fastcompany
These Keen Santiago Shoes are a big step forward when it comes to a positive business innovation that gives back to the very community that inspired it.
After being inspired by Santiago’s propensity for sustainable footwear-making practices and vibrant colors, the forward-thinking company began production on a new line of footwear that would celebrate and contribute to the region. The result was a collection of Keen Santiago Shoes with names like Living Coral, Mimosa and Lilac Sachet. However, Keen’s tribute to this hotbed of inspiration didn’t stop at catchy product naming. In fact, a portion of every Santiago Shoe sold goes to the HybridLife Hope Fund, which is a socially conscious organization that works to help revitalize Santiago communities in a majorly positive way.
After being inspired by Santiago’s propensity for sustainable footwear-making practices and vibrant colors, the forward-thinking company began production on a new line of footwear that would celebrate and contribute to the region. The result was a collection of Keen Santiago Shoes with names like Living Coral, Mimosa and Lilac Sachet. However, Keen’s tribute to this hotbed of inspiration didn’t stop at catchy product naming. In fact, a portion of every Santiago Shoe sold goes to the HybridLife Hope Fund, which is a socially conscious organization that works to help revitalize Santiago communities in a majorly positive way.
Trend Themes
1. Sustainable Footwear-making Practices - Sustainable footwear-making practices are a trend that can disrupt the fashion industry by promoting eco-friendly and responsible manufacturing.
2. Socially Conscious Products - The rise of socially conscious products presents an opportunity for businesses to create positive social impact while generating profits.
3. Community-focused Initiatives - Community-focused initiatives are a trend that offers businesses the chance to give back and make a difference in the communities they serve.
Industry Implications
1. Fashion - The fashion industry can benefit from embracing sustainable footwear-making practices to meet the rising demand for eco-friendly products.
2. Consumer Goods - Companies in the consumer goods industry can leverage socially conscious products to attract ethically-minded customers and differentiate themselves in the market.
3. Non-profit Organizations - Non-profit organizations can explore community-focused initiatives to address social issues and drive positive change in the communities they serve.
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