The KATSU Mark Zuckerberg Images Display His Face in New York
Jordy E — April 4, 2013 — Art & Design
References: eyebeam.org & gizmodo
The iconic graffiti artist KATSU's Mark Zuckerberg posters have been put up within New York's lower Manhattan, Chelsea and Williamsburg neighborhoods. The social media icon is featured with a bruised eye and cracked teeth, a far cry from the pristine way in which he is most often depicted.
Titled Status Profile, KATSU aims to address the release of personal data through Facebook as well as the coming future. Given the beaten up nature of the posters, the artist has made the case for rife opposition towards Facebook and akin forums.
"With the internet being literally woven into the human experience I cannot stand by and not voice my discontent with those who plan on owning our lives," said KATSU via e-mail.
Titled Status Profile, KATSU aims to address the release of personal data through Facebook as well as the coming future. Given the beaten up nature of the posters, the artist has made the case for rife opposition towards Facebook and akin forums.
"With the internet being literally woven into the human experience I cannot stand by and not voice my discontent with those who plan on owning our lives," said KATSU via e-mail.
Trend Themes
1. Data Privacy Activism - The KATSU Mark Zuckerberg posters highlight the growing trend of artists using their work to address issues of personal data privacy and ownership.
2. Street Art as Protest - The use of street art to address social and political issues, as seen in the KATSU Mark Zuckerberg posters, is a disruptive innovation opportunity for artists and activists.
3. Iconic Figures Depiction - The portrayal of well-known figures in unconventional and gritty ways, as demonstrated in the KATSU Mark Zuckerberg posters, is a trend that challenges traditional perceptions and creates new artistic opportunities.
Industry Implications
1. Art and Culture - The KATSU Mark Zuckerberg posters exemplify how art can be used as a powerful tool for social commentary and activism, presenting opportunities for artists and galleries to embrace disruptive and controversial works.
2. Social Media and Technology - The KATSU Mark Zuckerberg posters raise questions about data privacy on social media platforms, potentially prompting disruptive innovation in the development of more secure and privacy-focused technologies for personal information sharing.
3. Advertising and Marketing - The KATSU Mark Zuckerberg posters challenge conventional marketing techniques by leveraging street art as a form of protest, presenting an opportunity for brands to tap into the growing trend of authentic and socially engaged advertising campaigns.
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