Distinct Distillers Launches its Second Rum Range with Two New SKUs
References: distinctdistillers & thespiritsbusiness
Distinct Distillers, a UK-based company, has unveiled a new brand, The Distinct Collection, featuring two distinct expressions: No 57 and No 41. No 57 is a remarkable super-premium British white rum boasting an ABV of 51.15%. In addition, No 41, part of The Distinct Collection, distinguishes itself through a meticulous triple-filtering process that results in a product of unparalleled excellence. The official launch for these intriguing variants is set for the coming months.
“It’s very unique in its flavour,” explained founder Hannah Boon. “It has the smoothness and texture of an aged rum, but it is a white rum. We’re getting a lot of great feedback from the trade. It’s proof strength, so it’s great to use in cocktails because it’s got the strength where you can really taste the rum coming through, but without the heaviness that an overproof might have.”
Image Credit: Goskova Tatiana
“It’s very unique in its flavour,” explained founder Hannah Boon. “It has the smoothness and texture of an aged rum, but it is a white rum. We’re getting a lot of great feedback from the trade. It’s proof strength, so it’s great to use in cocktails because it’s got the strength where you can really taste the rum coming through, but without the heaviness that an overproof might have.”
Image Credit: Goskova Tatiana
Trend Themes
1. Distinct Collection - Distinct Distillers introduces The Distinct Collection, featuring two distinct expressions: No 57 and No 41.
2. Triple-filtering Process - No 41 from The Distinct Collection stands out with its meticulous triple-filtering process, resulting in unparalleled excellence.
3. Super-premium White Rum - No 57, a remarkable white rum with an ABV of 51.15%, offers a unique flavor profile and smoothness of an aged rum.
Industry Implications
1. Alcoholic Beverages - The Distinct Collection's launch of unique rum variants presents opportunities for innovation in the alcoholic beverages industry.
2. Premium Spirits - The meticulous triple-filtering process showcased in No 41 opens doors for disruptive innovation within the premium spirits industry.
3. Cocktail Culture - The super-premium white rum No 57's flavor profile and strength provide opportunities for innovation in the cocktail culture industry.
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