These New Lazy Dodo Rums Come in Three Fruit-Forward Flavors
Michael Hemsworth — June 26, 2024 — Lifestyle
References: grays.mu & thespiritsbusiness
These new Lazy Dodo rums have been announced by the Grays-owned brand as a series of fruit-forward spirits perfect for elevating cocktails with a burst of flavor. The rums come in three flavors including Passionfruit & Mango, Vanilla & Victoria Pineapple and Grapefruit & Litchi with Pepper, which are each inspired by the signature flavors of Mauritius. The spirits each have a 35% ABV, come in 700ml bottles and are available now in Mauritius ahead of a launch into select European markets starting in September.
Rum Brand Manager at Grays Florence de Coriolis spoke on the new Lazy Dodo rums saying, "Lazy Dodo is a rum full of tropical adventures, so we opted to diversify its recipes by drawing inspiration from the fruity flavours of our island. Lazy Dodo is a very creative and sunny brand. We therefore chose to highlight tastes linked to the Mauritian terroir and from our region.”
Rum Brand Manager at Grays Florence de Coriolis spoke on the new Lazy Dodo rums saying, "Lazy Dodo is a rum full of tropical adventures, so we opted to diversify its recipes by drawing inspiration from the fruity flavours of our island. Lazy Dodo is a very creative and sunny brand. We therefore chose to highlight tastes linked to the Mauritian terroir and from our region.”
Trend Themes
1. Fruit-forward Spirits - Combining vibrant fruit flavors with rum to create unique and exotic drink experiences.
2. Geographic Flavor Inspiration - Drawing on regional tastes and terroirs to craft distinctive alcoholic beverages.
3. Low-abv Alcohol - Capitalizing on a growing preference for lower alcohol content in spirits.
Industry Implications
1. Alcoholic Beverages - Developing innovative rum varieties to appeal to diverse consumer tastes.
2. Hospitality - Enhancing cocktails with exotic and regionally-inspired flavors to attract patrons.
3. Imports and Exports - Introducing region-specific alcohol to new international markets.
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