Just Cook Packaging Assures the Amateur Chef That He's Well Equipped
Amelia Roblin — March 29, 2012 — Lifestyle
References: strohlsf & thedieline
Cooking is more formally known as the culinary arts for a reason -- not everyone can create a masterpiece in the kitchen. But Just Cook packaging entices those aspiring stovetop artists with a suggestion that they can possess the palettes to prepare exquisite dishes.
The company's own world-class caterer made up the mouthwatering mixes of herbs and spices, designed to jazz up different dishes with a mere spoonful. The key, however, was to make them look a little like raw ingredients, so to impress anyone invited for dinner. A black base color exudes an elegance to the cylindrical canisters, as does the fancy logo. Strohl minimized any text and graphics to uphold the appearance of simplicity. Most importantly, Just Cook packaging takes the form of air-locking containers to reinforce the feel of freshness.
The company's own world-class caterer made up the mouthwatering mixes of herbs and spices, designed to jazz up different dishes with a mere spoonful. The key, however, was to make them look a little like raw ingredients, so to impress anyone invited for dinner. A black base color exudes an elegance to the cylindrical canisters, as does the fancy logo. Strohl minimized any text and graphics to uphold the appearance of simplicity. Most importantly, Just Cook packaging takes the form of air-locking containers to reinforce the feel of freshness.
Trend Themes
1. Air-locking Containers - Air-locking containers provide an opportunity for disruptive innovation in food packaging, ensuring freshness and extending shelf life.
2. Minimalist Packaging - Minimalist packaging offers a disruptive innovation opportunity by emphasizing simplicity and elegance, appealing to consumers looking for a clean and modern aesthetic.
3. Gourmet Spice Mixes - Gourmet spice mixes present a disruptive innovation opportunity by providing amateur chefs with convenient and flavorful options to enhance their dishes.
Industry Implications
1. Food Packaging - The food packaging industry can explore the use of air-locking containers to improve freshness and shelf life of products.
2. Design and Branding - The design and branding industry can capitalize on the trend of minimalist packaging by creating visually appealing and simple packaging solutions for various products.
3. Food and Beverage - The food and beverage industry can tap into the demand for gourmet spice mixes by offering high-quality, pre-mixed options to consumers, making cooking more accessible and flavorful.
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