Julien Muller's Heineken Concept Classes Things Up
Meghan Young — March 30, 2010 — Lifestyle
Clearly the quintessential beer bottle is nothing to brag about, but Julien Muller’s Heineken concept is. Delving into another market via a classier look, this bottle is one that can be held proudly at any sophisticated event.
Beer may no longer need a certain time and place to be enjoyed if all companies embrace a similar design to Julien Muller’s Heineken bottle concept. Hopefully this becomes more than just a concept!
Beer may no longer need a certain time and place to be enjoyed if all companies embrace a similar design to Julien Muller’s Heineken bottle concept. Hopefully this becomes more than just a concept!
Trend Themes
1. Sophisticated Beer Packaging - Exploring the concept of classier packaging design to change the perception of beer consumption
2. Multi-functional Beverage Packaging - Adding value to packaging by making it suitable for a wider range of environments such as formal events and casual gatherings
3. Elevated Branding for Alcoholic Beverages - Developing innovative marketing and branding strategies to showcase elevated sophistication in beer consumption
Industry Implications
1. Alcoholic Beverage Industry - Exploring new ways to market products and present them to consumers
2. Packaging and Printing Industry - Coming up with innovative packaging designs that add value to products
3. Event Planning Industry - Instilling a more refined aesthetic to alcoholic beverage offerings for events irrespective of the nature of the occasion
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