This New Josephsbrau Summer Brew is an Ale-lager Hybrid in the Kölsch Style
Katherine Pendrill — July 1, 2023 — Lifestyle
References: traderjoes
If you're looking for a fresh new brew for afternoons in the sun, the new Josephsbrau Summer Brew is the perfect pick.
Available from Trader Joe's, the new Josephsbrau Summer Brew is a summer-ready beer that pairs perfectly with everything from burgers and brats to salads and grilled shrimp. The beer is made for Trader Joe's by a respected West Coast craft brewer who uses modern-day technology and old-world recipes. This particular brew is made using German ale yeast, quality two-row malted barley, and Hallertauer and Tetnang hops, creating an ale-lager hybrid in the kölsch style. The result is a golden-hued brew with a light-hop profile and creamy head.
Josephsbrau Summer Brew is available in six-packs of 12-ounce cans, which make for quick chilling and easy transport.
Image Credit: Trader Joe's
Available from Trader Joe's, the new Josephsbrau Summer Brew is a summer-ready beer that pairs perfectly with everything from burgers and brats to salads and grilled shrimp. The beer is made for Trader Joe's by a respected West Coast craft brewer who uses modern-day technology and old-world recipes. This particular brew is made using German ale yeast, quality two-row malted barley, and Hallertauer and Tetnang hops, creating an ale-lager hybrid in the kölsch style. The result is a golden-hued brew with a light-hop profile and creamy head.
Josephsbrau Summer Brew is available in six-packs of 12-ounce cans, which make for quick chilling and easy transport.
Image Credit: Trader Joe's
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3. Summer-ready Brews - Disruptive innovation opportunity: Introduce refreshing and light beers specifically designed for summer consumption.
Industry Implications
1. Craft Beer Industry - Disruptive innovation opportunity: Explore new flavors and styles to differentiate from traditional beer offerings.
2. Beverage Packaging Industry - Disruptive innovation opportunity: Develop innovative packaging solutions for quick chilling and convenient transportation of beverages.
3. Retail Industry - Disruptive innovation opportunity: Partner with craft brewers to offer exclusive and unique brews to attract beer enthusiasts.
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