The Jose Cuervo Tradicional Añejo is Exclusively for the US
Michael Hemsworth — April 27, 2020 — Marketing
References: cuervo & just-drinks
The Jose Cuervo Tradicional Añejo tequila is the latest spirit from the brand that will offer consumers a high-quality option for incorporating into their favorite drinks. The spirit is achieved by being matured for a minimum of 12 months in American oak barrels that are new before being finished in barrels that previously held single malt Irish whiskey for up to four months. This is reported to give the spirit a distinct flavor profile that is perfect for consumers looking for a refined spirit that highlights versatility.
The Jose Cuervo Tradicional Añejo tequila is available exclusively in the US market now and is priced at $32.99 per bottle, boasts a 40% ABV and is made with 100% agave.
Image Credit: just-drinks
The Jose Cuervo Tradicional Añejo tequila is available exclusively in the US market now and is priced at $32.99 per bottle, boasts a 40% ABV and is made with 100% agave.
Image Credit: just-drinks
Trend Themes
1. Barrel-finished Spirits - Opportunity to explore barrel-finishing techniques in other spirits to create unique flavor profiles.
2. Cross-cultural Collaboration - Potential for collaborations between different spirit categories to create innovative and diverse products.
3. Refined Spirit Offerings - Opportunity to cater to consumers seeking premium, high-quality spirits with distinct flavor profiles.
Industry Implications
1. Tequila - Tequila industry can explore barrel-finishing techniques to introduce new flavor profiles to the market.
2. Spirits - Opportunity for other spirit industries to collaborate and experiment with barrel-finishing techniques to create unique products.
3. Beverage Alcohol - Market demand for refined spirit offerings opens opportunities for the beverage alcohol industry to cater to discerning consumers.
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