Luxco Announces the Launch of New 'El Mayor Extra Añejo Port Cask Aged'
Niko Pajkovic — May 21, 2022 — Lifestyle
St. Louis-based spirit maker Luxco has announced the launch of its newest González family-made tequila called 'El Mayor Extra Añejo Port Cask Aged.' The new "ultra-premium" expression is made from Blue Weber agave and matured in port casks for 42 months.
As a result, the high-end spirit boasts an incredibly rich flavor profile and an extra-smooth finish. The port casks provide the liquid with notes of oak and dried fruit, which pair beautifully with the natural taste of agave. A highly exclusive drop, the 'El Mayor Extra Añejo Port Cask Aged' tequila is limited to just 6,000 bottles.
"The consumer demand for ultra-premium tequila, like El Mayor's award-winning tequila varieties and special releases, continues to fuel strong growth in the tequila category," said Chelsi Hofmeister, assistant brand manager for El Mayor. "The latest limited-edition release of El Mayor Extra Añejo Port Cask Aged is sure to be well received by consumers."
Image Credit: Luxco
As a result, the high-end spirit boasts an incredibly rich flavor profile and an extra-smooth finish. The port casks provide the liquid with notes of oak and dried fruit, which pair beautifully with the natural taste of agave. A highly exclusive drop, the 'El Mayor Extra Añejo Port Cask Aged' tequila is limited to just 6,000 bottles.
"The consumer demand for ultra-premium tequila, like El Mayor's award-winning tequila varieties and special releases, continues to fuel strong growth in the tequila category," said Chelsi Hofmeister, assistant brand manager for El Mayor. "The latest limited-edition release of El Mayor Extra Añejo Port Cask Aged is sure to be well received by consumers."
Image Credit: Luxco
Trend Themes
1. Ultra-premium Spirits - Luxco's new 'El Mayor Extra Añejo Port Cask Aged' tequila is tapping into the growing demand for ultra-premium spirits.
2. Aged in Unique Casks - The trend of aging spirits in unique casks, such as port casks, provides opportunities for innovative flavor profiles.
3. Limited-edition Releases - The growing popularity of limited-edition releases of spirits creates opportunities for companies to generate excitement and exclusivity around their products.
Industry Implications
1. Spirits - Luxco's launch of 'El Mayor Extra Añejo Port Cask Aged' highlights the continuing growth and innovation opportunities in the spirits industry.
2. Tequila - The demand for ultra-premium tequila, like 'El Mayor Extra Añejo Port Cask Aged', presents opportunities for tequila makers to differentiate themselves and cater to high-end consumers.
3. Luxury Goods - Limited-edition and exclusive product releases of ultra-premium spirits, like 'El Mayor Extra Añejo Port Cask Aged', cater to the growing demand for luxury goods and provide opportunities for premium pricing strategies.
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